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Short Video Influence on Food Tourism: Examining the Role of TikTok in Shaping City Image and Travel Intentions of Chinese Gen Z

첫 페이지 보기
  • 발행기관
    국제인공지능학회(구 한국인터넷방송통신학회) 바로가기
  • 간행물
    International Journal of Internet, Broadcasting and Communication 바로가기
  • 통권
    Vol.17 No.2 (2025.06)바로가기
  • 페이지
    pp.172-182
  • 저자
    Zong-Yi Zhu, Sun Congxi, Hyeon-Cheol Kim
  • 언어
    영어(ENG)
  • URL
    https://www.earticle.net/Article/A470012

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원문정보

초록

영어
Food tourism has gained great traction and popularity in recent years. Against this backdrop, we aimed to understand the formation process of visit intentions among Chinese social media users who subscribe to TikTok's Korean traditional food channel. We adopt the stimulus-organism-response (S-O-R) model to achieve this research objective. Data were collected from 312 unmarried female TikTok users born after 00s in China. Analytical tools such as SPSS 26.0 and Amos 24.0 were employed for data analysis. We identified the characteristics of TikTok and the quality of food tourism information and examines their impact on the users’ travel intention of visiting Korea by observing differences in audience perception of the destination image during cognitive information processing. In addition, we also confirmed the moderating effect of subjective knowledge in the process of TikTok characteristics and food tourism information quality influencing the perceived city image. Finally, recommendations are provided on how to better integrate food tourism with short videos, thereby creating high-quality food tourism content that helps boost the tourism market in both China and Korea.

목차

Abstract
1. INTRODUCTION
2. LITERATURE REVIEW AND HYPOTHESES DEVELOPMENT
2.1. Literature Review
2.2 Hypothesis Development
3. METHOD
3.1 Measurement Development
3.2 Data Collection and Sample Characteristics
4. DATA ANALYSIS AND RESULTS
4.1 Measurement Model Assessment
4.2 Structural Model
4.3 Testing of Moderation Effects
5. IMPLICATIONS
6. CONCLUSION
References

키워드

Food tourism information quality TikTok characteristic City image Future visit intention Subjective knowledge

저자

  • Zong-Yi Zhu [ Assistant Professor, Department of Graduate School of Business Administration, Business Administration, Kook-Min University, Seoul, Korea ]
  • Sun Congxi [ Department of Cultural and Arts Management, Graduate School, Chung-Ang University, Seoul, Korea ]
  • Hyeon-Cheol Kim [ Professor of Marketing, School of Business Administration, College of Business and Economics, Chung-Ang University, Seoul, Korea ] Corresponding Author

참고문헌

자료제공 : 네이버학술정보

간행물 정보

발행기관

  • 발행기관명
    국제인공지능학회(구 한국인터넷방송통신학회) [The International Association for Artificial Intelligence]
  • 설립연도
    2000
  • 분야
    공학>전자/정보통신공학
  • 소개
    인터넷방송, 인터넷 TV , 방송 통신 네트워크 및 관련 분야에 대한 국내는 물론 국제적인 학술, 기술의 진흥발전에 공헌하고 지식 정보화 사회에 기여하고자 한다.

간행물

  • 간행물명
    International Journal of Internet, Broadcasting and Communication
  • 간기
    계간
  • pISSN
    2288-4920
  • eISSN
    2288-4939
  • 수록기간
    2009~2025
  • 십진분류
    KDC 326 DDC 380

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