Earticle

초록

영어

This study explores strategies to revitalize regional content and design a local transmedia platform based on AI and storytelling. Focusing on Asan and Suseong District in Korea, it compares local content utilization and policy approaches. Asan, despite its cultural assets such as Oeam Folk Village and Onyang Hot Springs, struggles with low digitalization and limited community engagement. In contrast, Suseong has successfully transformed urban spaces through the “Art Museum City” project using AI and transmedia storytelling. Through literature review, case analysis, and expert interviews, the study proposes a three-stage content model: narrativization, media expansion, and AI-driven interaction. It also outlines platform functions, user flow, and creator participation. To ensure long-term use, strategies such as community-based promotion, public- private collaboration, and sustainable governance are suggested. The research contributes a digital content framework centered on local identity and storytelling, with practical implications for regional cultural policy. Further studies should test this model and expand comparative analysis across diverse local contexts.

목차

Abstract
1. 서론
2. 이론적 배경
2.1 지역 콘텐츠 활성화 이론 및 정책 동향
2.2 트랜스미디어 스토리텔링의 개념과 지역 적용 사례
2.3 선행연구 검토와 연구의 필요성
3. 본문
3.1 충남 아산의 지역 콘텐츠 현황 및 문제점
3.2 대구 수성구의 성공 사례 분석
3.3 대구 수성구 사례를 적용한 충남 아산 지역콘텐츠 활성화 전략
4. AI 기반 로컬 트랜스미디어 플랫폼 제작 방안
4.1 AI 연계형 플랫폼 구성 목적 및 기본 설계 방향
4.2 AI 인터랙션을 활용한 콘텐츠 흐름 및 사용자 참여방식
4.3 운영 생태계 및 실감 콘텐츠를 활용한 시범 적용방안
5. 로컬 트랜스미디어 플랫폼 활성화 전략
5.1 지역 주체 기반의 분산형 운영 모델
5.2 플랫폼 생태계 조성과 민관 협력 모델 구축
5.3 지속 가능한 운영 구조 정착 방안
6. 결론
References

키워드

저자

• 오정민 [ Jeong Min Oh | Master's degree in Hoseo University Graduate School ] First Author
• 박성원 [ Sung Won Park | Professor, 20 Hoseo-ro 79 beon-gil, Baebang-eup, Asan-si, Chungcheongnam-do, Korea ] Corresponding Author

참고문헌

발행기관

간행물

표지보기 관심저널 등록

• 간행물명

  JITAM [Journal of Information Technology Applications and Management]

• 간기

  격월간

• pISSN

  1598-6284

• eISSN

  2508-1209

• 수록기간

  1999~2026

• 십진분류

  KDC 005 DDC 005