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Prior AI Experience and Attitude toward AI-Based Smart Home Services: A Moderated Mediation Model of Perceived Benefits of AI and Digital Self- Efficacy

첫 페이지 보기
  • 발행기관
    국제인공지능학회(구 한국인터넷방송통신학회) 바로가기
  • 간행물
    The International Journal of Advanced Smart Convergence 바로가기
  • 통권
    Volume 14 Number 1 (2025.03)바로가기
  • 페이지
    pp.111-122
  • 저자
    Moon-Yong Kim, Heayon Cho
  • 언어
    영어(ENG)
  • URL
    https://www.earticle.net/Article/A466032

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원문정보

초록

영어
Smart home and artificial intelligence (AI) technologies are developing rapidly, and various AI-based smart home systems can improve the quality of living for people. In this research, focusing on the AI-based smart home services for convenience, we explore the individual factors influencing the individuals’ attitude toward AI-based smart home services. Specifically, we first examine whether prior AI experience and the perceived benefits of AI affect the attitude toward the AI-based smart home services (RQ1). Second, we examine whether the prior AI experience affects the attitude toward the AI-based smart home services via the perceived benefits of AI (RQ2). Third, we examine whether the mediation effect of the perceived benefits of AI on the association between prior AI experience and attitude toward the AI-based smart home services is moderated by digital self-efficacy (RQ3). To answer the research questions, we conducted some statistical analyses (i.e., hierarchical multiple regression analysis, mediation analysis, and moderated mediation analysis) using the Koreans who were aware of the AI-based smart home services. We find that (1) only the perceived benefits of AI are positively associated with the attitude toward AI-based smart home services; (2) the prior AI experience impacts the attitude toward AI-based smart home services via the perceived benefits of AI; and (3) the indirect effect of prior AI experience on attitude toward AI-based smart home services, via the perceived benefits of AI, significantly increases as digital self-efficacy increases from low to high level. Our findings provide important implications to enhance the attitude toward AI-based smart home services.

목차

Abstract
1. Introduction
2. Theoretical Background and Research Questions
3. Method
3.1 Data Collection
3.2 Measures
3.3 Data Analysis
4. Results
5. Conclusion
References

키워드

AI-Based Smart Home Services Experience Perceived Benefits Digital Self-Efficacy Attitude

저자

  • Moon-Yong Kim [ Professor, College of Business, Hankuk University of Foreign Studies, Seoul, Korea ]
  • Heayon Cho [ Associate Professor, Department of Interior Design, Konkuk University, Chungju, Korea ] Corresponding Author

참고문헌

자료제공 : 네이버학술정보

간행물 정보

발행기관

  • 발행기관명
    국제인공지능학회(구 한국인터넷방송통신학회) [The International Association for Artificial Intelligence]
  • 설립연도
    2000
  • 분야
    공학>전자/정보통신공학
  • 소개
    인터넷방송, 인터넷 TV , 방송 통신 네트워크 및 관련 분야에 대한 국내는 물론 국제적인 학술, 기술의 진흥발전에 공헌하고 지식 정보화 사회에 기여하고자 한다.

간행물

  • 간행물명
    The International Journal of Advanced Smart Convergence
  • 간기
    계간
  • pISSN
    2288-2847
  • eISSN
    2288-2855
  • 수록기간
    2012~2025
  • 십진분류
    KDC 326 DDC 380

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