Earticle

초록

영어

Two-sided markets, often referred to as platforms, are becoming increasingly prevalent across industries such as digital technology, financial services, and retail. These platforms create value by facilitating interactions between distinct user groups, leveraging cross-side network effects, strategic pricing, and user experience optimization. We explores these mechanisms through qualitative and quantitative analyses of successful platforms like Uber and Airbnb. Our Findings reveal that strong network effects drive growth, strategic pricing attracts and retains users, and seamless user experiences foster trust and engagement. We highlights the importance of balancing these elements to sustain competitive advantage in the platform economy.

목차

Abstract
1. Introduction
2. Methods
2.1 Research Subjects
2.2 Analysis Tools
2.3 Data Preprocessing
3. Results and Discussion
3.1 Network Effects
3.2 Pricing Strategies
3.3 User Experience
3.4. Figure 1.
4. Conclusion
References

키워드

저자

• YunSeok Ryu [ Master D. Student, Department of Tourism and Food Industry, Graduate School of Smart Convergence, KwangWoon University, Seoul, Korea ]
• Hyun-geun Jeon [ Ph. D. Student, Department of Immersive Content Convergence, Graduate School, KwangWoon University, Seoul, Korea ]
• SoonChul Kwon [ Professor, Department of Interdisciplinary Information System, Graduate School of Smart Convergence, KwangWoon University, Seoul, Korea ] Corresponding Author

참고문헌

발행기관

간행물

표지보기 관심저널 등록

• 간행물명

  International Journal of Internet, Broadcasting and Communication

• 간기

  계간

• pISSN

  2288-4920

• eISSN

  2288-4939

• 수록기간

  2009~2025

• 십진분류

  KDC 326 DDC 380