Convergence of Internet, Broadcasting and Communication
Study on Domestic and Domestic Wheat Kit Market Structure and Consumption Trends Using Big Data Analysis - A Study on Consumer Awareness of Domestic and Foreign Wheat Kit -
The Korean meal kit industry is also rapidly developing in line with this global trend. Korean meal kits are starting to attract attention not only from domestic consumers but also from overseas, securing competitiveness in the global market. In particular, the possibility of exporting Korean meal kits is gradually expanding as interest in Korean food increases due to the Korean Wave. Overseas consumers are giving positive reviews on the unique taste and healthy ingredients of Korean food, which are further strengthened by easy access through meal kits. In conclusion, as shown by big data analysis, Korean food is more than just food and has a strong attraction to consumers around the world. The global meal kit industry is paying attention to this trend, and we expect that through the Korean meal kit, we will be able to achieve industrial growth along with the globalization of Korean food.
목차
Abstract 1. Introduction 2. Background of the text 3. research design 4. Results of the study 4.1 Network Visualization 5. Conclusion References
키워드
Big datafoodKorean Wavemeal kit
저자
Yun-Pyo Hong [ Master D. student, Department of Tourism and Food Industry, Graduate School of Smart Convergence, KwangWoon University, Seoul, Korea ]
Sang-Hak Lee [ Master D. student, Department of Tourism and Food Industry, Graduate School of Smart Convergence, KwangWoon University, Seoul, Korea ]
Gi-Hwan Ryu [ Professor, Department of Tourism and Food Industry, Graduate School of Smart Convergence, KwangWoon University, Seoul, Korea ]
Corresponding Author