Earticle

초록

영어

This study investigates the relationship between the quality attributes of healthy functional foods in the green BIO industry, custmoer trust, purchase intention and willingness to pay a premium price. For this purpose, a survey was conducted from May 22 to June 5, 2024 targeting people with a history of purchasing health functional foods, and out of a total of 225 respondents, the final 195 copies were purified and used for analysis. The structural equation analysis was used to verify the influence of the relationship between relative factors. Based on the research results, first, this paper confirmed that nutritional quality was identified as the most influential factor among nutritional quality, information quality, brand quality, physical quality and price quality in order. Second, quality attributes had a positive impact on customer trust, but no direct influence on purchase intention and willingness to pay a premium price. Third, customer trust was found to be a factor that had a positive impact on purchase intention and willingness to pay premium. Based on these research results, academic and practical implications are presented.

목차

Abstract
Ⅰ. 서론
Ⅱ. 이론적 배경
Ⅲ. 연구방법
Ⅳ. 연구결과
Ⅴ. 결론
참고문헌

키워드

저자

• 방도윤 [ Doyun Bang | 광운대학교 경영대학원 석사과정 재학생 ] 주저자
• 방원석 [ Wonseok Bang | 경상국립대학교 기업가정신연구소 연구교수 ] 공동저자
• 윤복근 [ Bokkeun Yoon | 광운대학교 경영대학원 교수 ] 교신저자

참고문헌

발행기관

간행물

표지보기 관심저널 등록

• 간행물명

  무역통상학회지 [Journal of Korea Research Association of International Commerce]

• 간기

  격월간

• pISSN

  1738-4354

• 수록기간

  2001~2025

• 등재여부

  KCI 등재

• 십진분류

  KDC 326 DDC 380