Earticle

초록

영어

Recently, there has been significant attention on the progress of artificial intelligence (AI), particularly with the advent and swift of generative AI tools using large language models. Focusing on the generative AI tools such as ChatGPT and Google Gemini utilized to search for information, the present research explores the factors influencing the individuals’ perceived helpfulness of generative AI tools. Specifically, we first examine whether the perceived usefulness of AI and overall attitude toward AI affect the perceived helpfulness of generative AI tools. Second, we examine whether the perceived usefulness of AI influences the perceived helpfulness of generative AI tools via the overall attitude toward AI. To answer the research questions, we conducted a hierarchical multiple regression analysis and a mediation analysis using the Koreans who were aware of the generative AI tools such as ChatGPT and Google Gemini. The results indicate that (1) the perceived usefulness of AI and overall attitude toward AI are positively associated with the perceived helpfulness of generative AI tools; and (2) the perceived usefulness of AI impacts the perceived helpfulness of generative AI tools via the overall attitude toward AI. The findings provide important implications to enhance the perceived helpfulness of generative AI tools.

목차

Abstract
1. Introduction
2. Theoretical Background and Research Question
3. Method
3.1 Data Collection
3.2 Measures
3.3 Data Analysis
4. Results
5. Conclusion
Acknowledgement
References

키워드

저자

• Moon-Yong Kim [ Professor, College of Business, Hankuk University of Foreign Studies, Seoul, Korea ] Corresponding Author

참고문헌

발행기관

간행물

표지보기 관심저널 등록

• 간행물명

  The International Journal of Advanced Smart Convergence

• 간기

  계간

• pISSN

  2288-2847

• eISSN

  2288-2855

• 수록기간

  2012~2025

• 십진분류

  KDC 326 DDC 380