소셜 네트워크 분석을 통한 영남문화 매체로서의 광동어에 대한 한국인의 인식 연구 - 트위터를 중심으로 -
A study on Korean's Perception of Cantonese by Social Network Analysis- Focusing on Twitter -
This study aims to understand Koreans' perception of Cantonese by analyzing the contents of tweets on Twitter which is a representative social media among social network service(SNS). Social network analysis(SNA) enables to find out how the perception of Cantonese appears in the communication of social media users, what keywords are related, and what topics are being discussed. Moreover, there are very few studies employing network analysis for exploring the perception of Cantonese or Lingnan culture. From this perspective, SNA seems to hold considerable importance. Furthermore, this study is expected to serve as basic data for understanding the perception of Cantonese, and further suggest new approaches and methodologies for researching Lingnan culture overseas.
The results indicate that Cantonese is perceived by Koreans as a language primarily used by people in Hong Kong and Guangdong, and has not expanded to the whole Lingnan region. Excluding the key word “Cantonese”, which is the most frequently appearing key word in Cantonese-related tweet text, the following key words appeared in the following order of “Putonghua”, “Hong Kong”, “movie”, “English”, “pronunciation”, and “songs”. Culturally, it's evident that their perceptions of Hong Kong movies, actors, music, and singers are influenced by Cantonese. Moreover, Koreans have a keen interest in Cantonese pronunciation, tones, and linguistic notation.
Going forward, my intention is to examine Lingnan culture through data collection from diverse social network services, including Twitter and other SNS such as Instagram and Facebook. I will also additionally examine whether there is a change in the public perception before and after COVID-19.
동북아시아문화학회 [The Association of North-east Asian Cultures]
설립연도
2000
분야
복합학>학제간연구
소개
동북아시아 문화의 다양성과 정체성을 연구 토론하고, 지역내 문화 교류의 다양한 모습을 연구하고 문화변동의 큰 틀을 집적함으로써 우리 민족 문화 및 상대 민족의 문화적 터전을 이해하여 문화공동체적 특성을 계발하고 상호 관련성의 강화를 유도하는 학술활동을 통해 동북아시아의 문화발전에 이바지함.