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Investigation of Public Personnel's Adoption of Mobile Instant Messaging Systems Using UTAUT

첫 페이지 보기
  • 발행기관
    한국경영정보학회 바로가기
  • 간행물
    Asia Pacific Journal of Information Systems KCI 등재 SCOPUS 바로가기
  • 통권
    제34권 제4호 (2024.12)바로가기
  • 페이지
    pp.1147-1172
  • 저자
    Seda Cavar-Akpınar, Nurcan Alkış-Bayhan
  • 언어
    영어(ENG)
  • URL
    https://www.earticle.net/Article/A460271

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원문정보

초록

영어
The use of mobile instant messaging (MIM) systems has increased recently. There are various MIM applications in use. Various factors influence the choice of MIM systems by different user groups. Based on the Unified Technology Acceptance and Use Theory (UTAUT), this study aims to investigate the factors that affect public personnel preference and the use of MIM systems in Türkiye. In this context, an empirical study was performed to examine the attitudes of public personnel working in Türkiye toward the MIM systems, which are preferred in their social and professional life. The data was collected from 441 public personnel and analyzed using Structural Equation Modeling. The results show that the most significant factors affecting behavioral intention are performance expectancy and privacy and security expectancy factors. The effect of effort expectancy and social influence on behavioral intention is influenced by gender. Also, the effect of privacy and security expectancy on behavioral intention is affected by experience and age. This research is important in drawing attention to data privacy and security in MIM systems. Also, although the use of MIM systems developed within their organizations or domestically is mandatory for public personnel, it has been determined that the usage rates of these systems are low. This should be considered by public administrators and companies developing MIM systems.

목차

ABSTRACT
Ⅰ. Introduction
Ⅱ. Theoretical Background
2.1. MIM Systems
2.2. UTAUT
2.3. Studies on Acceptance and Use of MIM Systems
Ⅲ. Methodology
3.1. Research Model
3.2. Research Process
3.3. Data Collection Instrument
3.4. Population and Sample
Ⅳ. Findings
4.1. Descriptive Statistics of Participants’ Characteristics
4.2. Descriptive Statistics on the use of MIM systems
4.3. Exploratory Factor Analysis (EFA)
4.4. Research Model
Ⅴ. Discussion
Ⅵ. Conclusion and Future Works


키워드

Mobile Instant Messaging Public Personnel Unified Technology Acceptance and Use Theory WhatsApp Structural Equation Modeling

저자

  • Seda Cavar-Akpınar [ Master's degree, Technology and Knowledge Management Department, Başkent University, Turkiye ] Corresponding Author
  • Nurcan Alkış-Bayhan [ Associate Professor, Technology and Knowledge Management Department, Başkent University, Turkiye ]

참고문헌

자료제공 : 네이버학술정보

간행물 정보

발행기관

  • 발행기관명
    한국경영정보학회 [The Korea Society of Management information Systems]
  • 설립연도
    1989
  • 분야
    사회과학>경영학
  • 소개
    이 학회는 경영정보학의 연구 및 교류를 촉진하고 학문의 발전과 응용에 공헌함을 목적으로 합니다.

간행물

  • 간행물명
    Asia Pacific Journal of Information Systems
  • 간기
    계간
  • pISSN
    2288-5404
  • eISSN
    2288-6818
  • 수록기간
    1990~2026
  • 등재여부
    KCI 등재,SCOPUS
  • 십진분류
    KDC 325 DDC 658

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