Earticle

초록

영어

We explore how consumers' willingness to share their information with companies, and how much information companies should obtain to design their products, based on the attributes of value that become increasingly evident over time in the escalating use of personal information and the uncertainty of product quality. We discuss product launch strategies for smart devices influenced by the future value through consumer learning. In a dual program strategy, the scope of data sharing with relatively weak third parties increases, and if the benefits to consumers from future certainty increase, the price difference between the two products decreases. We show that if the future rewards from certainty by consumer learning is above a certain level, it is advantageous for the company to use a dual program strategy, whereas if it is below the level, a single program strategy is dominant. We also find that if the network effects are strong, a dual program is profitable, and if the network effects are weak, the operational strategy depends on the level of certainty rewards.

목차

ABSTRACT
Ⅰ. Introduction
Ⅱ. Literature Review
Ⅲ. Model
3.1. Model Setup
3.2. Analysis
3.3. Network Effects
Ⅳ. Discussions and Limitations

키워드

저자

• Mikeum Kim [ Lecturer, Business Administration, Korea University, Korea ]
• Byung Cho Kim [ Professor, Business School, Korea University, Korea ] Corresponding Author

참고문헌

발행기관

간행물

표지보기 관심저널 등록

• 간행물명

  Asia Pacific Journal of Information Systems

• 간기

  계간

• pISSN

  2288-5404

• eISSN

  2288-6818

• 수록기간

  1990~2026

• 등재여부

  KCI 등재,SCOPUS

• 십진분류

  KDC 325 DDC 658