Earticle

초록

영어

This research provides a detailed understanding of how firms can leverage their internal capabilities to navigate external market dynamics and enhance export performance. The study investigates the complex relationships between customer turbulence, market capability, competitive aggressiveness, and export performance among emerging market firms. Grounded in resourcebased theory and dynamic capabilities theory, the research utilizes a cross-sectional survey of 259 South African firms across various industries. Structural equation modeling is employed to test the proposed hypotheses. The findings reveal that customer turbulence encourages both competitive aggressiveness and market capability. Additionally, market capability is a crucial mediator, significantly enhancing export performance. While competitive aggressiveness positively influences market capability, its relationship with export performance is more complex. Theoretical implications underscore firms' need to develop dynamic capabilities to adapt to rapidly changing customer demands. On a practical level, the study suggests that managers focus on strengthening market capabilities and adopting proactive competitive strategies to thrive in turbulent environments. Finally, this research enriches the literature on export performance by integrating dynamic capabilities theory and offering actionable insights for emerging market firms seeking to improve their international market success.

목차

Abstract
Ⅰ. Introduction
Ⅱ. Literature Review
Ⅲ. Methodology
Ⅳ. Analysis and Results
Ⅴ. Discussion and Conclusion
Reference

키워드

저자

• Charles Arthur Robb [ Assistant Professor, Linton Global School, Hannam University ] First Author
• Minhyo Kang [ Researcher, Pusan National University ] Corresponding Author

참고문헌

발행기관

간행물

표지보기 관심저널 등록

• 간행물명

  무역통상학회지 [Journal of Korea Research Association of International Commerce]

• 간기

  격월간

• pISSN

  1738-4354

• 수록기간

  2001~2025

• 등재여부

  KCI 등재

• 십진분류

  KDC 326 DDC 380