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A Comparative Study of the Webtoon Industry in Korea and China

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  • 발행기관
    건국대학교 KU중국연구원 바로가기
  • 간행물
    Open Regional Studies 바로가기
  • 통권
    Vol.2 No.3 (2023.10)바로가기
  • 페이지
    pp.1-17
  • 저자
    Guo Wen
  • 언어
    영어(ENG)
  • URL
    https://www.earticle.net/Article/A457179

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원문정보

초록

영어
This article provides a comparative analysis of the webtoon sectors in South Korea and China, examines webtoon’s definition and the processes involved in the webtoon industry development in both countries, and identifies the effects of macroenvironmental factors on the industry in each country. The political, economic, social, and technological factors in the two nations are explored in detail. This paper explores the contrasting development of the webtoon industry in Korea and China as influenced by distinct macroenvironments. Moreover, the success factors of the webtoon industry in both countries are analyzed. In terms of the political environment, both the Korean and Chinese governments recognize the content industry as a future growth engine. In terms of the economic environment, Korea is creating economic benefits through intellectual property utilization or added value through one-source multi-uses based on webtoons in China and has high expectations for future growth potential. In terms of the social environment, the number of subscribers interested in webtoons in both countries has increased. In terms of the technical environment, both Korea and China, as advanced information technology countries, have high-quality technical skills related to webtoons, and the webtoon environment has been created through the popularization of smartphones. The government should focus on supporting webtoon professionals, as talent is the foundation of self-sustaining competitiveness. Only when self-sustaining competitiveness is strong can the webtoon industry continue to grow. Strict regulations on webtoon content can limit the development of webtoons by hindering their free-spirited characteristics. Therefore, it is necessary to create an environment in which creative and diverse webtoon content can be created by easing regulations on webtoons.

목차

ABSTRACT
Ⅰ. Introduction
Ⅱ. Literature Review
Ⅲ. Definition of Webtoons
Ⅳ. Comparison of Webtoon Industry Development between Korea and China
1. The Development Process of the Korean Webtoon Industry
2. Development Process of the Chinese Webtoon Industry
Ⅴ. Comparison of the Korean and Chinese Webtoon Industry Macroenvironments
1. Macroenvironment of Korean Webtoons
2. Macroenvironment of Chinese Webtoons
Ⅵ. Conclusion
Reference

키워드

Webtoon Industry Macroenvironmental Factors Self-Sustaining Competitiveness Regulatory Environment

저자

  • Guo Wen [ Lecturer, College of Education, Qingdao University/ Ph.D. Candidate, Art management, Namseoul University ]

참고문헌

자료제공 : 네이버학술정보

간행물 정보

발행기관

  • 발행기관명
    건국대학교 KU중국연구원 [KONKUK UNIVERSITY CHINA INSTITUTE]
  • 설립연도
    2013년
  • 분야
    사회과학>무역학
  • 소개
    'KU 중국연구원'은 건국대학교만의 차별화된 가치를 구현하기 위해 건국대의 교시(校是)인 성(誠)·신(信)·의(義)를 바탕으로 인본(人本)·소통(疏通)·통섭(統攝)에 초점을 둔 중국학 연구를 지향하고 있습니다. 또한 시대적 당위성을 반영한 실용 중심의 연구와 학문 후속세대 양성에 기여하는 국제적 연구센터로 발돋음하는 연구기관 입니다.

간행물

  • 간행물명
    Open Regional Studies
  • 간기
    부정기
  • pISSN
    2951-3197
  • 수록기간
    2022~2026
  • 등재여부
    KCI 등재후보
  • 십진분류
    KDC 912 DDC 951

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