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日韓の女性雑誌の化粧品の広告文における 文末タイプ －読者の年齢層に注目して－
The Sentence-Ending Types in Cosmetic Advertisements in Japanese and Korean Women’s Magazines - Focusing on the Age Group of Readers -
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- 발행기관
- 한국일본언어문화학회 바로가기
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- 간행물
- 일본언어문화 KCI 등재 바로가기
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- 통권
- 제68집 (2024.10)바로가기
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- 페이지
- pp.61-76
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- 저자
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- 언어
- 일본어(JPN)
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- URL
- https://www.earticle.net/Article/A457078
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4,900원
원문정보
초록
- 영어
- This study focuses on the age group of readers who subscribe to women’s magazines and examines the use of sentence-ending types cosmetic advertisements in women’s magazines in Japan and Korea from two perspectives: speech levels and expression forms. The results are summarized as follows: Firstly, regarding the usage patterns of speech levels in cosmetic advertisements, it was found that in both countries, incomplete sentence is overwhelmingly used in women’s magazines aimed at both younger and middle-aged to older readers, followed by the plain form and the polite form. This preference for incomplete sentence can be interpreted as being favored because it does not directly convey a respectful attitude, due to the indirect nature of communication with an unspecified, large audience. Moreover, since the plain form is used more frequently than the polite form in both countries, it suggests an emphasis on objective information delivery over politeness to readers. Next, regarding the usage patterns of ending forms in incomplete sentence, in both countries, the noun form is most commonly used in women’s magazines for both younger and middle-aged to older readers. Ending with a noun form is presumed to give a concise and assertive impression, which is effective in capturing readers’ interest. Additionally, in Japan, the noun form is relatively more used in women’s magazines for younger readers, while the case/auxiliary particle form is more common in magazines for middle-aged to older women, indicating a difference in usage trends based on age group of readers. Finally, concerning the usage patterns of expression forms in cosmetic advertisements, in both countries, the declarative form is overwhelmingly used in women’s magazines for both younger and middle-aged to older readers. This suggests that advertisements focus more on one-sided information provision rather than active interaction with readers.
목차
1. はじめに
2. 研究方法
2.1 分析資料
2.2 分析方法
3. 結果と分析
3.1 韓国の女性雑誌の化粧品の広告文における文末タイプ
3.2 日本の女性雑誌の化粧品の広告文における文末タイプ
4. おわりに
【参考文献】
키워드
Cosmetic advertisements Sentence-ending types Speech levels Expression forms Age group of readers 化粧品の広告文 文末タイプ スピーチレベル 表現形式 読者の 年齢層저자
간행물 정보
발행기관
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- 발행기관명
- 한국일본언어문화학회 [Japanese Language & Culture Association of Korea]
- 설립연도
- 2001
- 분야
- 인문학>일본어와문학
- 소개
- 본 학회는 일본어학 및 일본문학은 물론, 일본의 정치, 경제, 문화, 사회 등의 일본학 전반에 걸친 연구 및 일본의 언어, 문화를 매체로 한 한국과의 비교 연구를 대상으로 하고 있다. 본 학회는 회원들에게 연구 발표 및 정보 교환의 기회를 부여하고 나아가 한국에서의 바람직한 일본 연구 자세를 확립하는 것을 주된 목표로 하고 있다.
간행물
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- 간행물명
- 일본언어문화 [Journal of japanese Language and Culture]
- 간기
- 계간
- pISSN
- 1598-9585
- 수록기간
- 2002~2025
- 등재여부
- KCI 등재
- 십진분류
- KDC 730 DDC 495
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