The sports cloud competition based on the network online platform breaks through the limitation of the time and space of traditional sports competition, changes the competitive environment and mode of sports competition, and is a new mode of sports competition. The detailed possibility model has been widely used in the study of information processing and attitude change. In order to better explore the sports cloud competition, we take 463 college students in Lingnan Normal University as the survey object based on the concept of detailed possibility model, and collects data through a pre-compiled questionnaire, so as to obtain the factors that affect the willingness of college students to participate in sports cloud competition, and explore the possibility of promoting sports cloud competition. Our results show that the convenience characteristics of the central path level are important factors for college students to participate in sports cloud competitions, and the credits, examinations and exercises at the edge path level can become important factors for college students to participate in sports cloud competitions, which play a positive role in promoting college students' participation in sports cloud competitions and are conducive to the promotion and application of sports cloud competitions.
목차
Abstract: 1. INTRODUCTION 2. THEORETICAL AND HYPOTHESIS 2.1 Exhaustive Probabilities Model 2.2 Research Model and Hypothesis 3. RESEARCH METHODS AND RESULTS 3.1 Research Design 3.2 Data Source 3.3 Research Process and Results Analysis 4. CONCLUSION 4.1 Results and Discussion 4.2 Theoretical Contribution and Practical Implication 4.3 Limitations and Future Research ACKNOWLEDGEMENT (OR FUNDING) REFERENCE:
키워드
Elaboration likelihood ModelSports Online CompetitionWillingness to participateInformation PerceptionSatisfaction
저자
Rui Liu [ Associate Professor, School of Physical Sciences, Lingnan Normal University, China ]
Myeong-Cheol Choi [ Associate Professor, Department of Business, Gachon University, S.Korea ]
Corresponding Author
국제문화기술진흥원 [The International Promotion Agency of Culture Technology]
설립연도
2009
분야
공학>공학일반
소개
본 진흥원은 문화기술(Culture Technology) 관련 산·학·연·관으로 구성된 비영리 단체이다. 문화기술(CT)은 정보통신기술(ICT), 문화적 사고 기반의 예술, 인문학, 디자인, 사회과학기술이 접목된 신융합기술(New Convergence Technology, NCT)로 정의한다. 인간의 삶의 질을 향상시키고, 진보된 방향으로 변화시키고, 문화기술 관련 분야의 학술 및 기술의 발전과 진흥에 공헌하기 위하여, 제3조의 필요한 사업을 행함을 그 목적으로 한다.
간행물
간행물명
International Journal of Advanced Culture Technology(IJACT)
간기
계간
pISSN
2288-7202
eISSN
2288-7318
수록기간
2013~2025
등재여부
KCI 등재
십진분류
KDC 600DDC 700
이 권호 내 다른 논문 / International Journal of Advanced Culture Technology(IJACT) Volume 12 Number 3