Earticle

초록

영어

This study investigates the effectiveness of tailored anti-smoking campaigns by examining the interplay between self-construals, cigarette types, and stages of change in smoking cessation efforts. Focusing on both combustible cigarette and electronic cigarette users, the research explores how messages framed around either independent or interdependent self-construals influence attitudes and intentions to quit smoking. The findings indicate that in the early stages of cessation, combustible cigarette users respond more positively to messages emphasizing independent self-construals, which highlight personal health risks. Conversely, in the later stages, e-cigarette users are more receptive to interdependent self-construal messages that stress the broader impacts of smoking. We emphasize the importance of aligning smoking cessation messages with the psychological profiles and cessation readiness of different smoker groups. We offer theoretical and empirical insights for enhancing the effectiveness of public health campaigns.

목차

Abstract
1. INTRODUCTION
2. LITERATURE REVIEW
2.1. Challenges in Smoking Cessation: Combustible Cigarettes vs. Electronic Cigarettes
2.2. Self-Construals in Health Communication
2.3. Stage-Specific Interventions: Stages of Change in Smoking Cessation Based on Trans-Theoretical Model
3. METHOD
4. RESULTS
4.1. Manipulation check
4.2. Hypotheses testing
5. DISCUSSION
6. CONCLUSION
REFERENCES

키워드

저자

• Dong Hoo Kim [ Ph.D., Associate Professor Department of advertising and PR Chung-Ang University ]
• SoYoung Lee [ Ph.D., Assistant Professor Department of Journalism, Public Relations, and Advertising, Soongsil University ] Corresponding Author

참고문헌

발행기관

간행물

표지보기 관심저널 등록

• 간행물명

  The International Journal of Advanced Smart Convergence

• 간기

  계간

• pISSN

  2288-2847

• eISSN

  2288-2855

• 수록기간

  2012~2025

• 십진분류

  KDC 326 DDC 380