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Convergence of Internet, Broadcasting and Communication

Research of Guochao Style in Chinese Virtual Idol Design

첫 페이지 보기
  • 발행기관
    국제인공지능학회(구 한국인터넷방송통신학회) 바로가기
  • 간행물
    International Journal of Internet, Broadcasting and Communication 바로가기
  • 통권
    Vol.16 No.3 (2024.08)바로가기
  • 페이지
    pp.85-97
  • 저자
    Lyu Yin, Lee Yong-ki, Wang Kaixing
  • 언어
    영어(ENG)
  • URL
    https://www.earticle.net/Article/A456095

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원문정보

초록

영어
In recent years, the Guochao style of virtual idols has proliferated, and the virtual idol market in China has witnessed gradual growth. As Guochao combines traditional Chinese culture with modern aesthetics, it shapes a distinctive visual identity for Chinese virtual idols. We address the current research gap by exploring the characteristics of Guochao style in virtual idol design through literature analysis, semiotics, and comparative studies. We examine how Guochao virtual idols represent the convergence of Chinese culture and modern technology, reflecting cultural characteristics of the era. Through our analysis of virtual idol design, we identify key design features of Guochao virtual idols, bridging a theoretical void in this area. We propose recommendations to foster a more dynamic and culturally enriched virtual idol industry in China. Our research provides new insights into integrating Guochao elements into virtual idol design as an approach to differentiate amid competition while promoting traditional Chinese culture through digital media. We demonstrate how this design approach enhances the uniqueness and cultural value of Chinese virtual idols, contributing to the field's theoretical foundation and practical applications.

목차

Abstract
1. Introduction
1.1 Research Purpose
1.2 Research Questions and Methods
2. Literature Review
3. Theoretical Research
3.1 Peircean Semiotics
3.2 Definition of Virtual Idol
3.3 Definition of Guochao
4. Research Process
4.1 Comparative Analysis of Virtual Idols in Different Countries
4.2 Comparative Analysis of Virtual Idols in Different Countries
5. Research Result
6. Discussion
7. Conclusion
References

키워드

Virtual Idol Guochao Style Chinese Culture Virtual Human

저자

  • Lyu Yin [ Doctor, Department of Visual Contents, Dongseo University, Korea ] Corresponding Author
  • Lee Yong-ki [ Professor, Department of Design, Dongseo University, Korea ]
  • Wang Kaixing [ Master, Department of Visual Contents, Dongseo University, Korea ]

참고문헌

자료제공 : 네이버학술정보

간행물 정보

발행기관

  • 발행기관명
    국제인공지능학회(구 한국인터넷방송통신학회) [The International Association for Artificial Intelligence]
  • 설립연도
    2000
  • 분야
    공학>전자/정보통신공학
  • 소개
    인터넷방송, 인터넷 TV , 방송 통신 네트워크 및 관련 분야에 대한 국내는 물론 국제적인 학술, 기술의 진흥발전에 공헌하고 지식 정보화 사회에 기여하고자 한다.

간행물

  • 간행물명
    International Journal of Internet, Broadcasting and Communication
  • 간기
    계간
  • pISSN
    2288-4920
  • eISSN
    2288-4939
  • 수록기간
    2009~2025
  • 십진분류
    KDC 326 DDC 380

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