Exploring Consumer Perceptions and Attitudes Towards ChatGPT in Financial Advisory Services: An SDL and AIDUA Perspective
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- 발행기관
- 한국경영정보학회 바로가기
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- 간행물
- 한국경영정보학회 정기 학술대회 바로가기
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- 통권
- 2024 경영정보관련 춘계통합학술대회 (2024.05)바로가기
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- 페이지
- pp.30-39
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- 저자
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- 언어
- 영어(ENG)
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- URL
- https://www.earticle.net/Article/A455322
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원문정보
초록
- 영어
- As financial institutions transition from traditional robo-advisors to sophisticated multi-modal AI technologies, understanding consumer reactions to these new systems, particularly ChatGPT, is crucial. This paper examines the influence of ChatGPT's personalized investment suggestions, human-like empathy, and continuous improvement on consumer perceptions of authenticity and their practical attitudes towards AI-driven financial advice. Utilizing a research framework that combines Service-Dominant Logic (SDL) and Artificial Intelligence Device Use Acceptance (AIDUA), we analyze responses from 822 mobile banking users through structural equation modeling. Our findings indicate that ChatGPT’s advanced capabilities significantly enhance consumers' perceptions of authenticity, which in turn positively affects their utilitarian attitudes, driving both engagement and resistance in financial advisory contexts. This study not only fills a crucial gap by linking AI features with consumer trust and response but also outlines significant implications for integrating ChatGPT into financial services, emphasizing the need for financial institutions to adopt these technologies to improve customer experience and service delivery.
목차
Introduction
Literature Review
Evolution of Financial Advisory Services: From Robo-Advisors to Multi-modal AI
ChatGPT’s Attributes: Personalized InvestmentSuggestion, Human-like Empathy, and ContinuousImprovement
Perceived Authenticity of ChatGPT
Utilitarian Attitude Towards ChatGPT and ConsumerResponse
AI Literacy
Service-Dominant Logic (SDL) and Artificial IntelligentDevice Use Acceptance (AIDUA)
Integrating SDL and AIDUA to UnderstandConsumer-AI Interaction
Hypotheses Development and Research Model
Personalized investment suggestion, Human-likeempathy, Continuous improvement
Perceived authenticity
Utilitarian attitude
AI Literacy
Research Methodology and Research Design
Questionnaire Design and Measurements
Sampling and Data Collection
Data Analysis and Results
Measurement Model
Structural Model
Conclusion and Discussion
Theoretical Implications
Practical Implications
Limitations and future study
References
키워드
ChatGPT Financial advisory services Consumer perceptions Service-Dominant Logic (SDL) Artificial Intelligence Device Use Acceptance (AIDUA)저자
간행물 정보
발행기관
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- 발행기관명
- 한국경영정보학회 [The Korea Society of Management information Systems]
- 설립연도
- 1989
- 분야
- 사회과학>경영학
- 소개
- 이 학회는 경영정보학의 연구 및 교류를 촉진하고 학문의 발전과 응용에 공헌함을 목적으로 합니다.
간행물
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- 간행물명
- 한국경영정보학회 정기 학술대회 [KMIS Conference]
- 간기
- 반년간
- 수록기간
- 1990~2026
- 십진분류
- KDC 325 DDC 658
이 권호 내 다른 논문 / 한국경영정보학회 정기 학술대회 2024 경영정보관련 춘계통합학술대회
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