Earticle

초록

영어

We aimed to see if approach-avoidance visual experience would have different effects in the valence rating of emojis. Previous literature has shown that approach-avoidance tendencies have influences people’s emotional perceptions. Up until now, research on emojis have been heavily focused on static emojis, which gives room for exploration whether if movement added on to emoji would elicit different emotional responses. In the study, we examined the impact of approach-avoidance visual experience of emojis via mobile interface, categorized into 4 experimental conditions (positive approach, negative approach, positive avoid, and negative avoid), and conducted semi-structured interviews to identify users’ reasonings towards their valence ratings on specific emojis with approach or avoid movements. We found that positive approach emojis were the highest valence rating and preferred by the participants, while there were no differences between negative emoji approach or avoidance. Based on these findings, we conclude that positive emojis could be intensified to be more positive with approach motion, yet for negative emojis, individual differences or contextual differences may arise in its emotional ratings.

목차

Abstract
1. INTRODUCTION
2. RELATED WORKS
3. METHOD
3.1 Experiment Design
3.2 Participants
3.3 Materials
3.4 Procedure
4. RESULTS & DISCUSSION
4.1 Data Analysis
4.2. Results
4.3 Discussion & Limitations
5. CONCLUSION
REFERENCES

키워드

저자

• Eojin Kim [ M.S., Dept. of Psychology, Yonsei Univ., Korea ]
• Dahua Li [ M.S., Dept. of Psychology, Yonsei Univ., Korea ]
• Soojin Jun [ Prof., Graduate School of Communication & Arts, Yonsei Univ., Korea ] Corresponding Author

참고문헌

발행기관

간행물

표지보기 관심저널 등록

• 간행물명

  International Journal of Advanced Culture Technology(IJACT)

• 간기

  계간

• pISSN

  2288-7202

• eISSN

  2288-7318

• 수록기간

  2013~2025

• 등재여부

  KCI 등재

• 십진분류

  KDC 600 DDC 700