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Investigating the Impact of Discrete Emotions Using Transfer Learning Models for Emotion Analysis : A Case Study of TripAdvisor Reviews
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- 발행기관
- 한국경영정보학회 바로가기
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- 간행물
- Asia Pacific Journal of Information Systems KCI 등재 SCOPUS 바로가기
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- 통권
- 제34권 제2호 (2024.06)바로가기
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- 페이지
- pp.372-399
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- 저자
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- 언어
- 영어(ENG)
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- URL
- https://www.earticle.net/Article/A451943
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6,700원
원문정보
초록
- 영어
- Online reviews play a significant role in consumer purchase decisions on e-commerce platforms. To address information overload in the context of online reviews, factors that drive review helpfulness have received considerable attention from scholars and practitioners. The purpose of this study is to explore the differential effects of discrete emotions (anger, disgust, fear, joy, sadness, and surprise) on perceived review helpfulness, drawing on cognitive appraisal theory of emotion and expectation-confirmation theory. Emotions embedded in 56,157 hotel reviews collected from TripAdvisor.com were extracted based on a transfer learning model to measure emotion variables as an alternative to dictionary-based methods adopted in previous research. We found that anger and fear have positive impacts on review helpfulness, while disgust and joy exert negative impacts. Moreover, hotel star-classification significantly moderates the relationships between several emotions (disgust, fear, and joy) and perceived review helpfulness. Our results extend the understanding of review assessment and have managerial implications for hotel managers and e-commerce vendors.
목차
ABSTRACT
Ⅰ. Introduction
Ⅱ. Conceptual Background
2.1. Discrete Emotions
2.2. Review Helpfulness
2.3. Hotel Star-classification
2.4. Emotion Analysis
Ⅲ. Research Model and Hypotheses
Ⅳ. Methodology
4.1. Data Collection and Preprocessing
4.2. Emotion Analysis
4.3. Regression Analysis
Ⅴ. Results
Ⅵ. Discussion and Conclusion
6.1. Discussion of Findings
6.2. Theoretical Implications
6.3. Managerial Implications
6.4. Limitations and Future Research
Acknowledgements
키워드
Review Helpfulness Discrete Emotions Text Mining Emotion Analysis Hotel Star-Classification저자
간행물 정보
발행기관
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- 발행기관명
- 한국경영정보학회 [The Korea Society of Management information Systems]
- 설립연도
- 1989
- 분야
- 사회과학>경영학
- 소개
- 이 학회는 경영정보학의 연구 및 교류를 촉진하고 학문의 발전과 응용에 공헌함을 목적으로 합니다.
간행물
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- 간행물명
- Asia Pacific Journal of Information Systems
- 간기
- 계간
- pISSN
- 2288-5404
- eISSN
- 2288-6818
- 수록기간
- 1990~2026
- 등재여부
- KCI 등재,SCOPUS
- 십진분류
- KDC 325 DDC 658
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