Earticle

초록

영어

This study conducts topic modeling analysis on four electric scooter sharing platforms: Alpaca, SingSing, Kickgoing, and Beam. Using user review data, the study aims to identify key topics and issues associated with each platform, as well as uncover common themes across platforms. The analysis reveals that users primarily express concerns and preferences related to application usability, service mobility, and parking/accessibility. Additionally, each platform exhibits unique characteristics and challenges. Alpaca users generally appreciate convenience and enjoyment but express concerns about safety and service areas. SingSing faces issues with application functionality, while Kickgoing users encounter connectivity problems and device usability issues. Beam receives overall positive feedback, but users express dissatisfaction with application usability and parking. Based on these findings, scooter sharing service providers should focus on enhancing application features, stability, and expanding service coverage to meet user expectations and improve customer satisfaction. Furthermore, highlighting platform-specific strengths and providing tailored services can enhance competitiveness and foster continuous service growth and development.

목차

Abstract
1. 서론
2. 이론적 배경
2.1 텍스트 마이닝
2.2 토픽 모델링
2.3 공유 전동킥보드
3. 분석 방법론
3.1 데이터 수집 및 전처리
3.2 토픽 모델링 분석 절차
4. 토픽 모델링 분석 결과
4.1 알파카 플랫폼 분석 결과
4.2 씽씽 플랫폼 분석 결과
4.3 킥고잉 플랫폼 분석 결과
4.4 빔 플랫폼 분석 결과
5. 결론 및 시사점
5.1 결론
5.2 시사점
References

키워드

저자

• 이정승 [ Jung Seung Lee | Associate Professor, School of Business, Hoseo University ]

참고문헌

발행기관

간행물

표지보기 관심저널 등록

• 간행물명

  JITAM [Journal of Information Technology Applications and Management]

• 간기

  격월간

• pISSN

  1598-6284

• eISSN

  2508-1209

• 수록기간

  1999~2026

• 십진분류

  KDC 005 DDC 005