Earticle

초록

영어

The aim of this research is to examine the impact of trust in reviews. Expertise, enjoyment, recency, and usefulness—four aspects of reviews—are designated as independent variables, and trust in reviews has been chosen as the mediating variable. The dependent variables are trust in firms and trust in products. For explaining the flow of trust, this study uses the theory of Trust Transfer. The study's findings demonstrated that customer trust in a product leads to consumer trust in a company, which is derived from trust in reviews. Reviews were found to be important from a practical standpoint. Furthermore, it was discovered that a product's category or features would have an impact on how reviews are trusted.

목차

Abstract
1. Introduction
2. Theoretical Background
2.1 Characteristics of Reviews
2.2 Trust Transfer Theory (TTT)
3. Research Methodology
3.1 Hypothesis Development
4. Research Results
4.1 Demographic Characteristics
4.2 Results
5. Conclusion
5.1 Implication and Limitation
References

키워드

저자

• Namjae Cho [ Professor, School of Business, Hanyang University ] First Author
• Xiaochen Li [ MSc, School of Business, Hanyang University ] Co-Author
• Giseob Yu [ BK21 Four Contract Professor, School of Business, Kyungpook National University ] Corresponding Author

참고문헌

발행기관

간행물

표지보기 관심저널 등록

• 간행물명

  JITAM [Journal of Information Technology Applications and Management]

• 간기

  격월간

• pISSN

  1598-6284

• eISSN

  2508-1209

• 수록기간

  1999~2026

• 십진분류

  KDC 005 DDC 005