Earticle

초록

영어

This study attempted to demonstrate the role of perceived value and trust in the relationship between mobile banking service quality and use satisfaction. A survey was conducted on customers of Mongolian banks, and an analysis was conducted based on the collected data With the development of the fintech industry, the Internet-based mobile banking market is striving to provide convenient services to consumers. The result led to the introduction of an online-oriented Internet bank that can operate 24 hours a day regardless of time and space. The characteristic of operating only with the Internet has a positive aspect of providing services quickly and conveniently, but at the same time, including concerns about security and personal information leakage. This can make you hesitate to use the service. Therefore, we attempted to find out how the quality of mobile banking service affects the perceived value and satisfaction of using trust. A survey was conducted to verify the contents of the research model and hypothesis. This is to secure data to be used for empirical analysis of research hypotheses. The survey was conducted with 124 consumers in Ulaanbaatar, the capital of Mongolia. Based on the analysis results, we understood the satisfaction of consumers using mobile banking and suggested ways for consumers to improve their actual satisfaction using mobile banking. Specifically, service quality sensitivity, security, convenience, and design had a positive effect on perceived value or trust, ultimately leading to consumer satisfaction.

목차

Abstract
1. Introduction
2. Theoretical background & Hypotheses
2.1. Hypothesis between Mobile Banking Service Quality and Perceived Value
2.2. Hypothesis between Mobile Banking Service Quality and Trust
2.3. Hypothesis on the relationship between perceived value and satisfaction with use
2.4. Hypothesis on the relationship between trust and satisfaction with use
3. Survey Design
3.1. Dara Colllection and Analysis Method
3.2. Composition of the Questionnaires
3.3. Empirical Analysis
3.4. Hypothesis Test Results
5. Conclusion
References

키워드

저자

• DAGVADORJ BOLOR ERDENE [ Master’s degree, Department of Business Administration, Graduate School of Business and Public Admistration, Mokpo National University ]
• Min Jung Kang [ Professor, Department of Business Administration, Mokpo National University ] Corresponding author

참고문헌

발행기관

간행물

표지보기 관심저널 등록

• 간행물명

  International Journal of Internet, Broadcasting and Communication

• 간기

  계간

• pISSN

  2288-4920

• eISSN

  2288-4939

• 수록기간

  2009~2025

• 십진분류

  KDC 326 DDC 380