In examining the controversy surrounding ‘Mimiyan’ in the animation ‘I Am What I Am’, it becomes evident that this issue in China extends beyond a mere lack of appreciation for diversity in beauty. It is intricately linked to historical and cultural backgrounds, as well as a history of racial discrimination against East Asians, particularly the Chinese. The Western ideology of ‘Yellow Peril’ justified colonialism and aggression towards East Asia, fostering a negative perception of the Chinese. Under this backdrop, characters like ‘Fu-Manchu’ emerged, and the West used ‘Mimiyan’ as an image code, creating a distorted and negative portrayal of the Chinese, thereby promoting racial discrimination. Consequently, ‘Mimiyan’ transcended its literal meaning as a physical eye shape to symbolize racial discrimination and insult towards the Chinese.
Although extreme racial discrimination, as seen in ideologies like ‘Yellow Peril’ and laws such as the ‘Chinese Exclusion Act’, has dissipated, the history of racial discrimination persists. Western brands like D&G, Gucci, and Dior stirred controversy in China with their advertisements, where the ‘Mimiyan’ code stemmed from a Western orientalist perspective and a misconstrued understanding and stereotype of the Chinese.
However, the controversies surrounding the ‘Sanzhisongshu’ advertisement and ‘I Am What I Am’ suggest that these instances reflect an inability of Chinese society to acknowledge the diversity of beauty, potentially marking the emergence of excessive nationalism and a new form of discrimination. Such controversies could prompt serious discussions within Chinese society about diversity in beauty and racial discrimination. This dialogue is crucial for fostering recognition and acceptance of diversity and individuality within Chinese society and culture. It could strengthen China's cultural identity and facilitate harmonious communication with global cultural trends.
동북아시아문화학회 [The Association of North-east Asian Cultures]
설립연도
2000
분야
복합학>학제간연구
소개
동북아시아 문화의 다양성과 정체성을 연구 토론하고, 지역내 문화 교류의 다양한 모습을 연구하고 문화변동의 큰 틀을 집적함으로써 우리 민족 문화 및 상대 민족의 문화적 터전을 이해하여 문화공동체적 특성을 계발하고 상호 관련성의 강화를 유도하는 학술활동을 통해 동북아시아의 문화발전에 이바지함.