In the context of the 4th Industrial Revolution, the rise of electric vehicles and personal mobility is evident. However, regulatory authorities seem to overlook vast opportunities, placing two-wheelers in a deregulated category and focusing mainly on regulations. This paper addresses a notable trend in e-mobility, emphasizing aspects often overlooked in traditional motorcycle regulatory research. Using the industrial life cycle theory as a basis, we identify challenges that have affected traditional combustion-engine two-wheelers and offer insights to navigate similar obstacles in the future. Consequently, the domestic two-wheeler market experienced a brief surge but lacked sustainable growth prospects. However, considering Japan's success in establishing global standards and design dominance in the two-wheeler industry despite its late entry, there appears to be potential for a rebound in the domestic market.
목차
ABSTRACT 1. 서론 2. 국내 이륜차 산업의 역사와 변화 2.1 외환위기 이전 국내 이륜차 산업시장의 변화 2.2 외환위기 이후 국내 이륜차 산업시장의 변화 3. 이륜차의 생명 주기 3.1 제품 생명 주기 이론 3.2 국내 이륜차의 수명 주기 분석 4. 결론 References
키워드
MotorcycleTwo-wheelerProduct life cycleProduct innovationIndustrial dynamic modelProcess innovation
저자
장종신 [ Jong-Sin Jang | 중부대학교 ]
김희동 [ Hee-Dong Kim | 중부대학교 ]
이흥식 [ LEE HEUNG SHIK | 중부대학교 ]
Corresponding author