Jong-Hyun Park, Yang-Ja Bae, Jun-Ho Park, Gi-Hwan Ryu
언어
영어(ENG)
URL
https://www.earticle.net/Article/A440402
※ 원문제공기관과의 협약기간이 종료되어 열람이 제한될 수 있습니다.
원문정보
초록
영어
Notable trends in the restaurant start-up market after the lifting of social distancing include increasing interest in start-ups, emphasizing the importance of food quality and diversity, decreasing the relative importance of delivery services, and increasing interest in certain industries. The data collection period is three years from April 2021 to May 2023, including before and after social distancing, and texts extracted from blogs, news, cafes, web documents, and intellectuals provided by Naver, Daum, and Google were collected. For the collected data, the top 30 words were derived through a refining process. In addition, based on April 2021, the application period of social distancing, data from April 2021 to April 2022, and data from May 2022 to May 2023, Through these changes in trends, founders can capture new opportunities in the market and develop start-up strategies. In conclusion, this paper provides important insights for founders in accurately understanding the changes in food service start-up trends and in developing strategies appropriate to the current market situation.
목차
Abstract 1. Introduction 2. Theory 2.1 Restaurant Start-up 2.2 Big Data 2.3 Social distancing 3. Experiments 3.1 Purpose of Research 3.2 Research Methods 3.3 Data Collection Procedure 4. Results 4.1 words frequency analysis 4.2 CONCOR Analysis 5. CONCLUSION References
Jong-Hyun Park [ Department of Immersive Content Convergence, Graduate School of Kwangwoon University, Seoul, Korea ]
Yang-Ja Bae [ Department of Immersive Content Convergence, Graduate School of Kwangwoon University, Seoul, Korea ]
Jun-Ho Park [ Department of Tourism and Food Industry , Graduate School of Smart Convergence, Kwangwoon University, Seoul, Korea ]
Gi-Hwan Ryu [ Professor, Department of Tourism and Food Industry , Graduate School of Smart Convergence, Kwangwoon University, Seoul, Korea ]
Corresponding Author