Earticle

초록

영어

This study aims to investigate the factors influencing preventive behavior among foreigners residing in Korea. Drawing upon the Health Belief Model (HBM), this study seeks to gain insights into the decision-making processes underlying preventive behavior within this specific population. A comprehensive online survey was conducted among 364 foreigners. An analysis revealed that perceived barriers and perceived benefits played crucial roles as mediators, mediating the relationship between the examined factors and preventive behavior. The insights gained from this study have implications for public health interventions and self-preventive product businesses aiming to promote and sustain self-preventive behavior practices among foreigners residing in Korea, even after all COVID-19 restrictions have been lifted.

목차

Abstract
1.INTRODUCTION
2. THEORETICAL BACKGROUND AND HYPOTHESESE DEVELOPMENT
2.1 Theoretical Background: Health Belief Model (HBM)
2.2 Hypotheses Development
3. METHOD
3.1 Measurement Development
3.2 Data Collection and Sample Characteristics
4. RESULTS
4.1 Measurement Model
4.2 Structural Model
5. DISCUSSION
6. CONCLUSION
References

키워드

저자

• Zong-Yi Zhu [ Assistant Professor, Graduate School of Business Administration, Kook-Min University, Seoul, Korea ]
• Suleimen Madina [ School of Business Administration, Graduate School, Chung-Ang University, Seoul, Korea ]
• Hyeon-Cheol Kim [ Professor, School of Business Administration, College of Business and Economics, Chung-Ang University, Seoul, Korea ] Corresponding Author

참고문헌

발행기관

간행물

표지보기 관심저널 등록

• 간행물명

  International Journal of Internet, Broadcasting and Communication

• 간기

  계간

• pISSN

  2288-4920

• eISSN

  2288-4939

• 수록기간

  2009~2025

• 십진분류

  KDC 326 DDC 380