Earticle

초록

영어

The aim of this study is to investigate how travelers’ destination visit intentions are influenced by avatar self-congruence in the metaverse platform. We extended the impression management theory by considering both perceived enjoyment and social engagement, and illustrated the interaction effect based on users’ digital age. To achieve this, we conducted an online survey with 302 users. The survey results revealed that avatar self-congruence significantly influenced users in terms of perceived enjoyment and social engagement, thereby affecting their destination visit intentions. This study also revealed a significant interaction effect between digital age type and avatar self-congruence on users’ perceived enjoyment. The results of this study are expected to provide not only a theoretical reference for metaverse research and travel research but also managerial implications for destination management and metaverse applications.

목차

Abstract
1.INTRODUCTION
2. THEORETICAL BACKGROUND AND HYPOTHESES DEVELOPMENT
2.1 Theoretical Background: Impression Management Theory
2.2 Hypotheses Development
3. METHOD
3.1 Measurement Development
3.2 Data Collection and Sample Characteristics
4. RESULTS
4.1 Measurement Model
4.2 Structural Model
4.3 Interaction Effect
5. DISCUSSION
6. CONCLUSION
References

키워드

저자

• Zong-Yi Zhu [ Assistant Professor, Graduate School of Business Administration, Kook-Min University, Seoul, Korea ]
• Sumi Kim [ Assistant Professor, Division of English Language and Literature, Dongguk University, Seoul, Korea ] Corresponding author

참고문헌

발행기관

간행물

표지보기 관심저널 등록

• 간행물명

  International Journal of Internet, Broadcasting and Communication

• 간기

  계간

• pISSN

  2288-4920

• eISSN

  2288-4939

• 수록기간

  2009~2025

• 십진분류

  KDC 326 DDC 380