Application of Risk Information Seeking and Processing Model to the Health Preventive Behavior : How Risk Susceptibility and Political Identity affect Vaccination
In the aftermath of the COVID-19 pandemic, the importance of collective efforts in promoting health preventive behaviors is accentuated, bringing sociopolitical factors into focus. To fully capture psychological drivers of health preventive behaviors in risk situations, anchored on the Model of Risk Information Seeking and Processing (RISP; Griffin, Dunwoody, and Neuwirth 1999), in retrospect of the recent COVID-19 pandemic, we explored whether and how individuals’ vaccination behaviors are predicted by RISP-related variables (information insufficiency, affective responses, perceived information gathering capacity, subjective norms) and one’s political identity. Findings from a survey of 705 adult participants in the U.S. showed that the effects of one’s risk information insufficiency on his or her information seeking and affective response regarding the pandemic, which is also related to their risk susceptibility perceptions. More importantly, the impact of political identity on one’s perceived risk susceptibility, and its association with vaccination behaviors are also identified. The findings of this study provide valuable insights for the development of effective health communication strategies for preventive health behaviors.
목차
Abstract INTRODUCTION LITERATURE REVIEW COVID-19 Infodemic and the Risk Information Seeking and Processing Model Application of RISP Model to COVID-19 Information-Seeking: Information Insufficiency and Antecedent Variables Expansion of the RISP model: The Role of Political Party Identification The Application of RISP on COVID-19 Vaccination METHODS Sample Variables Results Discussion Acknowledgement References
키워드
Risk Information Seeking and ProcessingRISPHealth Preventive BehaviorsRisk SusceptibilityPolitical IdentityHealth Communication
저자
SoYoung Lee [ Assistant Professor, Department of Journalism, Public Relations, and Advertising, Soongsil University ]
Corresponding Author
Seoyeon Hong [ Associate Professor, Department of Public Relations and Advertising, Rowan University, 301 High St W, Glassboro, NJ, USA ]
Bokyung Kim [ Associate Professor, Department of Public Relations and Advertising, Rowan University, 301 High St W, Glassboro, NJ, USA ]