Earticle

초록

영어

The purpose of this study was to investigate the impact of investment fund attributes such as fund product characteristics, returns on fund investment (ROI), internal controls, and after service on fund investor behavior based on investment information technology. In addition, we also examined how customers reinvest through emotional immersion, company trust and company satisfaction of investment firms in the context of fund investment. First, empirical results show that fund product characteristics, returns on fund investment, and financial firms’ internal controls and after service act as signals to fund investors to shape their reinvestment intentions. Second, while investors are generally perceived to be interested only in investment returns, this study also shows that they consider both fund product characteristics and fund investment returns, which are core attributes of funds, as well as financial firms’ internal control and after service, which are non-core attributes. Third, we find that company trust is an important factor in investors’ reinvestment intentions, showing that investors are more likely to reinvest in a fund if they perceive the financial firm to be trustworthy and reliable. Finally, these findings emphasize that investors consider not only tangible aspects of fund products, such as fund product characteristics and returns on fund investment, but also intangible factors, such as financial firms’ internal control and after service, and trustworthiness. Taken together, another implication is that the more advanced the investment information technology of financial firms, the more trust, satisfaction, immersion, and reinvestment intentions of investors will increase.

목차

Abstract
1. Introduction
2. Theoretical Background and Research Hypothesis
2.1 Fund Product Characteristics
2.2 Returns on Fund Investment
2.3 Internal Controls
2.4 After service
2.5 Company Trust
2.6 Company Satisfaction
2.7 Emotional Immersion
2.8 Reinvestment Intention
3. Research Model and Methodology
3.1 Research Model
3.2 Operational Definition and Measuring Variables
3.3 Sample Design and Methodology
3.4 Measurement Items
4. Empirical Results
4.1 General characteristics of the sample
4.2 Reliability and validity Analysis
4.3 Evaluation of Research Model
4.4 Hypotheses Results
5. Conclusions
5.1 Theoretical Implications
5.2 Practical implications
5.3 Research Limitations and Future Work
References

키워드

저자

• Seongwon Kim [ Ph.D. candidate, Hoseo Graduate School of Venture ] First Author
• Jungmann Lee [ Jungmann Lee, Professor, Department of Digital Technology Management, Hoseo University, Korea ] Co-Author
• Hongkeun Kim [ Professor, Hoseo Graduate School of Venture ] Corresponding Author

참고문헌

발행기관

간행물

표지보기 관심저널 등록

• 간행물명

  JITAM [Journal of Information Technology Applications and Management]

• 간기

  격월간

• pISSN

  1598-6284

• eISSN

  2508-1209

• 수록기간

  1999~2026

• 십진분류

  KDC 005 DDC 005