Earticle

초록

영어

Scooters are a popular way to get around on your own in many places, such as Taiwan, India, Thailand, etc., because they are easy to move around in, small, and cheaper to buy than cars. On the other hand, traditional scooters that run on fossil fuels put some pollution into the air and add to problems like global warming and air pollution. Switching from scooters that run on fossil fuels to electric scooters can help clean up the air in cities with much pollution. To promote the use of electric scooters, it’s important to know how consumers feel about them. The current study investigates consumers’ purchase intentions for electric scooters. Based on the questionnaire survey results (n = 567), we found that consumers’ environmental concerns, price consciousness, and perceived subjective norms are associated with electric scooter purchase intention. Consumers with price consciousness may choose fossil-fuel-powered scooters because they consider electric-powered scooters more costly, although environmentally friendly. The study gives researchers and practitioners a glimpse into consumers’ environmental concerns and subjective norms for a sustainable product.

목차

Abstract
1. Introduction
2. Literature and Hypotheses Development
2.1 Environmental Concerns
2.2 Price Consciousness
2.3 Subjective Norms
3. Methodology
3.1 Data and the Sample
3.2 Measures
3.3 Sample
3.4 Reliability, Validity, and Common Variance Bias
4. Results
5. Discussion
5.1 Theoretical Contribution
5.2 Practical Implications
5.3 Limitations and Future Research Direction
6. Conclusions
References

키워드

저자

• Yann-Jy Yang [ Assistant Professor, Center for General Education, National Central University, Taoyuan City, Taiwan ] First author
• Chih-Chien Wang [ Professor, Dean of College of Management, College of Management, Da-Yeh University, Changhua County, Taiwan, Graduate Institute of Information Management, National Taipei University New Taipei City, Taiwan ] Corresponding Author

참고문헌

발행기관

간행물

표지보기 관심저널 등록

• 간행물명

  JITAM [Journal of Information Technology Applications and Management]

• 간기

  격월간

• pISSN

  1598-6284

• eISSN

  2508-1209

• 수록기간

  1999~2026

• 십진분류

  KDC 005 DDC 005