Earticle

초록

영어

This study examines Korean users’ attitudes and emotions toward Melon and Spotify, which lead the music streaming market. We used Text Mining, Semantic Network Analysis, TF-IDF, Centrality, CONCOR, and Word2Vec analysis. As a result of the study, MelOn was used in a user’s daily life. Based on Melon’s advantages of providing various contents, the advantage is judged to have considerable competitiveness beyond the limits of the streaming app. However, the MelOn users had negative emotions such as anger, repulsion, and pressure. On the contrary, in the case of Spotify, users were highly interested in the music content. In particular, interest in foreign music was high, and users were also interested in stock investment. In addition, positive emotions such as interest and pleasure were higher than MelOn users, which could be interpreted as providing attractive services to Korean users. While previous studies have mainly focused on technical or personal factors, this study focuses on consumer reactions (online reviews) according to corporate strategies, and this point is the differentiation from others.

목차

Abstract
1. Introduction
2. Theoretical Background
2.1 Previous Studies on Online Music
2.2 Spotify and MelOn
2.3 The Differences between Spotify and MelOn
3. Research Methodology
3.1 The Subject and Method of Analysis
3.2 Text Mining
3.3 Term Frequency - Inverse Document Frequency (TF-IDF)
3.4 Semantic Network Analysis
3.5 Convergence of iteration Corealtion(CONCOR) Analysis
3.6 Analyzing Emotional Vocabulary
4. Results of Analysis
4.1 Result of Collecting Data
4.2 Result of Analyzing MelOn Data
4.3 Result of Analyzing Spotify Data
4.4 Result of Comparing Emotional Vocabulary
4.5 Keywords and Comparative Analysis of Emotional Vocabulary
5. Conclusion
5.1 Research Conclusion
5.2 Research Implication and Limitation
References

키워드

저자

• Namjae Cho [ Professor. Hanyang University, School of Business ] First Author
• Bao Chen Liu [ MSc. Hanyang University, School of Business ] Second Author
• Giseob Yu [ BK21 Four Contract Professor, Kyungpook National University, School of Business ] Corresponding Author

참고문헌

발행기관

간행물

표지보기 관심저널 등록

• 간행물명

  JITAM [Journal of Information Technology Applications and Management]

• 간기

  격월간

• pISSN

  1598-6284

• eISSN

  2508-1209

• 수록기간

  1999~2026

• 십진분류

  KDC 005 DDC 005