Earticle

초록

영어

This study conducted sentiment analysis on Hong Kong cinema from two distinct eras, pre-2000 and post-2000, examining audience preferences by comparing keywords from movie reviews. Before 2000, positive keywords like ‘actors,’ ‘performance,’ and ‘atmosphere’ revealed the importance of actors' popularity and their performances, while negative keywords such as ‘forced’ and ‘violence’ pointed out narrative issues. In contrast, post-2000 cinema emphasized keywords like ‘scale,’ ‘drama,’ and ‘Yang Yang,’ highlighting production scale and engaging narratives as key factors. Negative keywords included ‘story,’ ‘cheesy,’ ‘acting,’ and ‘budget,’ indicating challenges in storytelling and content quality. Word2Vec analysis further highlighted differences in acting quality and emotional engagement. Pre-2000 cinema focused on ‘elegance’ and ‘excellence’ in acting, while post-2000 cinema leaned towards ‘tediousness’ and ‘awkwardness.’ In summary, this research underscores the importance of actors, storytelling, and audience empathy in Hong Kong cinema's success. The industry has evolved, with a shift from actors to production quality. These findings have implications for the broader Chinese film industry, emphasizing the need for engaging narratives and quality acting to thrive in evolving cinematic landscapes.

목차

Abstract
1. 서론
2. 이론적 배경
2.1 텍스트 마이닝
2.2 영화 리뷰 분석
3. 분석 방법론
3.1 분석 절차
3.2 텍스트 마이닝 방법론
4. 분석 결과
4.1 TF-IDF 분석 결과
4.2 Word2vec 분석 결과
5. 결론 및 향후 연구 방향
5.1 결론 및 시사점
5.2 향후 연구 방향
References

키워드

저자

• 손화양 [ Huayang Sun | Department of Health Management, Jinzhou Medical University ] First Author
• 이정승 [ Jung Seung Lee | School of Business, Hoseo University ] Corresponding Author

참고문헌

발행기관

간행물

표지보기 관심저널 등록

• 간행물명

  JITAM [Journal of Information Technology Applications and Management]

• 간기

  격월간

• pISSN

  1598-6284

• eISSN

  2508-1209

• 수록기간

  1999~2026

• 십진분류

  KDC 005 DDC 005