Earticle

초록

영어

Global corporations, large corporations, small and medium-sized enterprises, and even public institutions have become interested in entrepreneurial marketing (EM). The purpose of this study is to develop a generalizable sub-factor of EM that can be applied to non-profit organizations in Korea. The sub-factor development process of EM in non-profit organizations is as follows. First, the constructs of EM were selected as eight factors by reviewing the latest previous studies. In a survey targeting non-profit organizations, 191 questionnaires were used for the final analysis. To extract the factors, exploratory factor analysis, confirmatory factor analysis, and discriminant validity analysis were conducted. As a result of the analysis, the seven sub-dimensions of EM were identified: proactive opportunity, risk-taking, customer focus, innovativeness, networking, resource leverage, and value co-creation. The seven factors of EM will help the performance of non-profit organizations. The implications and limitations of the study are presented in the conclusion.

목차

Abstract
Ⅰ. Introduction
Ⅱ. Literature review
Ⅲ. Method
Ⅳ. Results
Ⅴ. Conclusion
Reference

키워드

저자

• Won-Seok Bang [ Research Professor, Entrepreneurial Research Institute, College of Business, Gyeongsang National University ] First Author
• Jong-Hyun Kim [ Adjunct Professor, Department of Industrial Management, College of Business, Gyeongsang National University ] Co-Author
• Jae-Ik Shin [ Professor, Department of Smart Distribution and Logistics, College of Business, Gyeongsang National University ] Corresponding author

참고문헌

발행기관

간행물

표지보기 관심저널 등록

• 간행물명

  무역통상학회지 [Journal of Korea Research Association of International Commerce]

• 간기

  격월간

• pISSN

  1738-4354

• 수록기간

  2001~2025

• 등재여부

  KCI 등재

• 십진분류

  KDC 326 DDC 380