Earticle

초록

영어

Corporate Social Responsibility (CSR) has consistently received the attention of scholars and practitioners in various academic disciplines, including economics, politics, society, and public relations. In this context, the nature of CSR in developing countries becomes an emerging question because of the business expansion of multinational corporations (MNCs) in these countries. Vietnam is a country with a unique political, economic, and sociocultural context, experiencing rapid economic growth despite the COVID-19 pandemic. Therefore, this paper explores the CSR approaches, government cooperation, and CSR activities of “big-six” enterprises from different industries between 2018 to 2022 using a content analysis to capture and analyze the CSR initiatives. Our research is the first to highlight some theoretical frameworks in the Vietnamese context that contribute to developing global CSR debates.

목차

Abstract
NTRODUCTION
LITERATURE REVIEW
Understanding PR and CSR concepts in the context of Vietnam
Global and Local CSR
Government involvement in CSR initiatives
CSR strategies of MNCs during the COVID-19 pandemic
METHODOLOGY
Study design
Data collecting and sampling
Coding process
RESULTS
DISCUSSION AND IMPLICATIONS
Theoretical implications
Practical implications
CONCLUSION AND LIMITATIONS
REFERENCES

키워드

저자

• Ba-Anh-Tu Truong [ Master's student, Manship School of Mass Communication, Louisiana State University ]
• Vi V. Tran [ MSc, A.Q. Miller School of Media and Communication, Kansas State University ] Corresponding Author

참고문헌

발행기관

간행물

표지보기 관심저널 등록

• 간행물명

  AJPR [Asian Journal of Public Relations]

• 간기

  연간

• eISSN

  2568-2812

• 수록기간

  2017~2023

• 십진분류

  KDC 326 DDC 338