Earticle

초록

영어

Grounded in dialogic theory and relationship management theory in public relations, this study examines how dialogic internal communication increases employees’ creativity via enhanced employee-organization relationship (EOR) quality and employees’ internal communication behaviors. Results of an online survey with 403 employees in South Korea across industry sectors suggest that dialogic internal communication increases the quality of EOR and employees’ positive information sharing behaviors about their organizations (i.e., internal megaphoning) with their direct supervisor and peers. These positive communication behaviors, in turn, foster employees’ creativity at work. Employees’ negative internal megaphoning with supervisors, enhanced by EOR quality, also increases creativity, whereas negative internal megaphoning with peers shows no effect on creativity. Theoretical implications for public relations and internal communication scholarship are discussed.

목차

Abstract
INTRODUCTION
LITERATURE RENIEW
Employee Creativity
Dialogic Internal Communication
The Mediating Role of EOR
The Mediating Role of Employees’ Communicative Behaviors (ECBs)
METHOD
Participants
Measures
Data Analysis
RESULTS
Preliminary Data Analysis
Testing Measurement and Structural Models
Hypotheses Testing
DISCUSSION
Summary of Findings
Theoretical Implications
Practical Implications
LIMITATIONS AND FUTURE STUDIES
REFERENCES

키워드

저자

• Yeunjae Lee [ Assistant Professor, Department of Journalism & Media Communication, Colorado State University ] Corresponding Author

참고문헌

발행기관

간행물

표지보기 관심저널 등록

• 간행물명

  AJPR [Asian Journal of Public Relations]

• 간기

  연간

• eISSN

  2568-2812

• 수록기간

  2017~2023

• 십진분류

  KDC 326 DDC 338