Earticle

초록

영어

This paper examines how the intensity of social media use affects anti-fat attitudes by considering the mediating effects of three main attributions—internal, social, and physical—on obesity stigma. Participants were 213 college students in the United States who completed a paper survey. A mediation analysis model using the PROCESS macro (Model 4) was employed to test the research question and hypotheses. Intensity of social media use did not show a relationship with internal and social causes, but it did show a significant relationship with physical causes. Physical causes had a negative mediating effect on anti-fat attitudes. This implies that the higher the intensity of social media use, the higher the physical causes and the lower the anti-fat attitudes. The intensity of social media use had no direct relationship with anti-fat attitudes. Theoretical and practical implications were suggested.

목차

Abstract
INTRODUCTION
LITERATURE REVIEW
Social Media Use and Anti-Fat Attitudes
Media Framing Effect of Attributions
METHODS
Participants and Procedures
MEASUREMENTS
Intensity of Social Media Use
Anti-fat Attitudes
Three Types of Attributions: Internal, Social, and Physical Causes
Control Variables: Materialism, Gender, Perceived Weight
RESULTS
DISCUSSION
REFERENCES

키워드

저자

• Yujin Lim [ Adjunct Professor, Business School, Soongsil University ]
• Soontae An [ Professor, Division of Commuication & Media Ewha Womans University ] Corresponding Author
• Jangyul Robert Kim [ Associate Professor, Department of Journalism and Media Communication, Colorado State University ]

참고문헌

발행기관

간행물

표지보기 관심저널 등록

• 간행물명

  AJPR [Asian Journal of Public Relations]

• 간기

  연간

• eISSN

  2568-2812

• 수록기간

  2017~2023

• 십진분류

  KDC 326 DDC 338