Earticle

초록

영어

Based on the essentials of the Korean Academic Society for Public Relations (KASPR) 2022 Distinguished Lecture given by Dr. Glen T. Cameron and Dr. Yan Jin, this conceptual piece provides an overview of the contingency theory of strategic conflict management, its application to research, and future directions, with a focus on the theory-practice interconnections of the contingency theory in public relations across multiple contexts. How the contingency theory has been and can be further applied to advancing crisis communication and conflict management research and practice in Asia is further discussed.

목차

Abstract
INTRODUCTION
THE DEVELOPMENT AND EXTENSION OF THE CONTINGENCY THEORY
Brief History of the Contingency Theory
“It Depends”: Stance and Stance Movement
The Matrix of Contingent Factors
EXEMPLARS OF THRORY EXPANSION AND APPLICATION
Threat Appraisal Model
Application of the Contingency Theory in COVID-19 Pandemic Communication
THE APPLICATION AND FUTURE DIRECTIONS OF THE CONTINGENCY THEORY IN ASIA
CONCLUSION
REFERENCES

키워드

저자

• Yan Jin [ C. Richard Yarbrough Professor in Crisis Communication Leadership, Grady College of Journalism and Mass Communication University of Georgia ] Corresponding Author
• Wenqing Zhao [ Ph.D. Student, Grady College of Journalism and Mass Communication, University of Georgia ]

참고문헌

발행기관

간행물

표지보기 관심저널 등록

• 간행물명

  AJPR [Asian Journal of Public Relations]

• 간기

  연간

• eISSN

  2568-2812

• 수록기간

  2017~2023

• 십진분류

  KDC 326 DDC 338