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A Study on the Type of Audience Preference for the Image of Beggar Chivalrous Man : Focused on Chinese Martial Arts MMORPG Online Games

첫 페이지 보기
  • 발행기관
    국제문화기술진흥원 바로가기
  • 간행물
    International Journal of Advanced Culture Technology(IJACT) KCI 등재 바로가기
  • 통권
    Volume 11 Number 3 (2023.09)바로가기
  • 페이지
    pp.65-77
  • 저자
    XiaoZhu Yang, JongYoon Lee, ShanShan LIU, Jang Sun Hong
  • 언어
    영어(ENG)
  • URL
    https://www.earticle.net/Article/A436804

※ 원문제공기관과의 협약기간이 종료되어 열람이 제한될 수 있습니다.

원문정보

초록

영어
Chinese martial arts culture is a kind of Chinese kung fu culture, a cultural category that uses martial arts kung fu for chivalry and justice. Chinese martial arts MMORPG online game is the embodiment of Chinese martial arts culture in online games, which is a unique Chinese online game. The image of beggar chivalry is a special chivalrous image in Chinese martial arts culture, and in the top 3 martial arts MMORPG online games, all of them have the image of beggar chivalry, which shows that this image has a wide player base. The Q methodology is an approach that endeavors to discover complex issues in human subjectivity, unlike existing empirical studies. In order to determine the type of beggar chivalry image preference of the game players, 32 beggar chivalry images were selected in the study and three types of beggar chivalry images were found through the Q method: Type 1 is the type of gorgeous and noble beggar chivalry; Type 2 is a competent type and is good at fighting the beggar's chivalry; and Type 3 is comparable relatively refined type. The result of this study is that the image of beggar chivalry preferred by game players is the opposite of the traditional Chinese image of beggar chivalry. The traditional image of beggar is the image of wearing plain and begging in the street, but the image of beggar chivalry that is liked in online games is luxurious, noble, exquisite and about the image of good at fighting. This research result has some value and significance in the development and design of beggar chivalrous image in future martial arts MMORPG online games.

목차

Abstract
1. INTRODUCTION
2. THEORETICAL BACKGROUND
2.1. Definition, type and trend of martial arts online games
2.2. Beggars and beggars chivalry
2.3. Game Character Design
3. MATERIALS AND METHODS
3.1. Q population and Q sample
3.2. P sample
3.3. Q classification and data processing
4. RESEARCH RESULTS
4.1. The first category: the type of gorgeous and noble beggar chivalry
4.2. The second type: competent type and is good at fighting the beggar's chivalry
4.3. The third category: comparable relatively refined type
5. CONCLUSIONS AND SHORTCOMINGS
5.1. Research findings
5.2. Research limitations and shortcomings
REFERENCES

키워드

Chinese martial arts MMORPG online game The image of beggar chivalry Q methodology

저자

  • XiaoZhu Yang [ Lecturer, Zhejiang A&F University, China; Phd., SangMyung Univ., Korea ]
  • JongYoon Lee [ Prof., Dept. Of Photography and Visual Media, SangMyung Univ., Korea ]
  • ShanShan LIU [ Lecturer, Nanyang Institute of Technology, China ]
  • Jang Sun Hong [ Assistant Prof., Dept. Of Mass Communication, Konkuk Univ., Korea ] Corresponding Author

참고문헌

자료제공 : 네이버학술정보

간행물 정보

발행기관

  • 발행기관명
    국제문화기술진흥원 [The International Promotion Agency of Culture Technology]
  • 설립연도
    2009
  • 분야
    공학>공학일반
  • 소개
    본 진흥원은 문화기술(Culture Technology) 관련 산·학·연·관으로 구성된 비영리 단체이다. 문화기술(CT)은 정보통신기술(ICT), 문화적 사고 기반의 예술, 인문학, 디자인, 사회과학기술이 접목된 신융합기술(New Convergence Technology, NCT)로 정의한다. 인간의 삶의 질을 향상시키고, 진보된 방향으로 변화시키고, 문화기술 관련 분야의 학술 및 기술의 발전과 진흥에 공헌하기 위하여, 제3조의 필요한 사업을 행함을 그 목적으로 한다.

간행물

  • 간행물명
    International Journal of Advanced Culture Technology(IJACT)
  • 간기
    계간
  • pISSN
    2288-7202
  • eISSN
    2288-7318
  • 수록기간
    2013~2025
  • 등재여부
    KCI 등재
  • 십진분류
    KDC 600 DDC 700

이 권호 내 다른 논문 / International Journal of Advanced Culture Technology(IJACT) Volume 11 Number 3

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