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An Empirical Study on the Factors Affecting the Intention to Use M2E Services

첫 페이지 보기
  • 발행기관
    한국경영정보학회 바로가기
  • 간행물
    Asia Pacific Journal of Information Systems KCI 등재 SCOPUS 바로가기
  • 통권
    제33권 제3호 (2023.09)바로가기
  • 페이지
    pp.792-811
  • 저자
    Sang Hoon Lee, Min-Ju Kim, Su-Yeon Kim
  • 언어
    영어(ENG)
  • URL
    https://www.earticle.net/Article/A436576

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원문정보

초록

영어
Recently, Web 3.0 services such as virtual currency, block chain, and NFT are attracting public attention. Users who depended on platforms are moving away from being dependent on service providers and moving to Web 3.0 services. Representative services of Web 3.0 include P2E (Play to Earn) and M2E (Move to Earn). In the case of P2E, various studies have been conducted as it is widely covered in the press and media, but research on M2E is relatively lacking. This study attempts to identify the intention to use M2E by using the expanded technology acceptance model. External factors were selected based on M2E’s own characteristics and personal characteristics, a research model was designed, and the proposed hypotheses were verified through factor analysis and goodness of model fit. As a result of the study, it was confirmed that profitability, innovativeness, and self-expression had a positive effect on perceived characteristics, and that perceived usefulness, perceived enjoyment, and social influence had a positive effect on intention to use. Through the research results, practical implications for efficient service operation that meets the needs of users are presented to M2E platform providers.

목차

ABSTRACT
Ⅰ. Introduction
Ⅱ. Theoretical Background
2.1. M2E (Move to Earn)
2.2. Technology Acceptance Model
Ⅲ. Research Model and Hypotheses
Ⅳ. Empirical Analysis
4.1. Data Collection
4.2. Factor Analysis
4.3. Model Fit and Path Analysis
4.4. Discussion of Findings
Ⅴ. Conclusion

키워드

Web 3.0 M2E (Move to Earn) Intention to Use Extended Technology Acceptance Model Structural Relationship

저자

  • Sang Hoon Lee [ Researcher, School of Computer and Information Engineering, Daegu University, Korea ]
  • Min-Ju Kim [ Researcher, Department of IT Convergence Engineering, Daegu University, Korea ]
  • Su-Yeon Kim [ Professor, School of Computer and Information Engineering, Daegu University, Korea ] Corresponding Author

참고문헌

자료제공 : 네이버학술정보

간행물 정보

발행기관

  • 발행기관명
    한국경영정보학회 [The Korea Society of Management information Systems]
  • 설립연도
    1989
  • 분야
    사회과학>경영학
  • 소개
    이 학회는 경영정보학의 연구 및 교류를 촉진하고 학문의 발전과 응용에 공헌함을 목적으로 합니다.

간행물

  • 간행물명
    Asia Pacific Journal of Information Systems
  • 간기
    계간
  • pISSN
    2288-5404
  • eISSN
    2288-6818
  • 수록기간
    1990~2026
  • 등재여부
    KCI 등재,SCOPUS
  • 십진분류
    KDC 325 DDC 658

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