Health Tourism is a trendy interest area as it allows individuals to travel another country for receiving health services while experiencing touristic opportunities. There are many benefits of health tourism in terms of costs, services, and experiences. By combining both health and tourism area, it welcomes many research directions in not only healthcare and tourism but also marketing and business management. Among these the area of Health Tourism is intensively connected with digital solutions since it is important to reach out individuals in different countries and enabling them to decide and come to the host country for receiving services. So, the data is very important for establishing innovative Health Tourism applications. However, one question arising is about how to analyze, process and use the data effectively within the purposes of such applications. This paper tries to answer this question from the perspective of Data Mining. As the Data Mining allows creating descriptive and predictive new knowledge from the known data, its use in digital Health Tourism applications has a remarkable value. In this context, this paper firstly ensures the connection between Health Tourism and Data Mining, and then discusses about present state as well as the future. It is believed that the outcomes from this paper will be a triggering factor for further research in Data Mining, which is currently a niche application way in Health Tourism.
목차
Abstract 1. Introduction 2. Health Tourism and Digital Transformation 2.1. Existence of Digital Transformation in Health Tourism 2.2. Outcomes by the Digitally Transformed Health Tourism 3. Data Mining for Health Tourism 3.1. Methodologies for Applying Data Mining in Health Tourism 4. Future Perspectives 5. Conclusion Acknowledgement 6. References
키워드
health tourismdata mininghealthcaretourismtechnologyfuture
저자
Gamze Kose [ Aydin Adnan Menderes University, Graduate School of Health Sciences, Turkey ]
Corresponding author
Osman Eralp Colakoglu [ Aydin Adnan Menderes University, Faculty of Tourism, Turkey ]
한국AI디지털융합학회(구 한국디지털융합학회) [The Korean Academic Society of AI Digital Convergence]
설립연도
2015
분야
사회과학>경영학
소개
본 학회는 디지털 경영에 관련된 디지털 미디어, 디지털 통신, 디지털 방송, 디지털 콘텐츠, 디지털 문화, 디지털 사회, 디지털 유통, 디지털 금융, 디지털 물류, 디지털 정책, 디지털 기술, 디지털 교육 그리고 디지털과 아날로그의 비교 등에 대한 학제간 연구와 실사구시적인 적용을 통하여 디지털 경영의 발전과 한국이 세계적인 디지털 강국으로 성장하기 위한 학술적인 기반과 실무적인 지침을 조성하는 것을 목적으로 하고 있습니다.
간행물
간행물명
IJICTDC [International Journal of Information Communication Technology and Digital Convergence]