Earticle

초록

영어

The Code of Ethics for Newspaper Advertising in Korea, first implemented in 1976 and subsequently revised in 1976, 1996, and 2021, is a critical regulatory instrument for the country's advertising sector. However, the specialized domain of "advertising ethics," particularly the "code of advertising ethics," remains under-explored. This research addresses this scholarly gap, providing an empirical analysis of the 2021 amendment's revision trajectory. This study employs a robust methodological approach, integrating expert interviews and small-group AHP-based surveys. This approach allows for a comprehensive understanding of the revision needs, referencing existing ethical codes studies, and comparing similar ethics codes nationally and internationally. The research further investigates key challenges such as personal data protection and copyright issues in the rapidly evolving digital media landscape, while preserving the existing code's inherent value. The findings are expected to significantly contribute to the emerging field of advertising ethics in Korea, offering practical implications for future code revisions.

목차

Abstract
1. Introduction
2. Literature review
2.1. The domestic newspaper advertising ethics code
2.2. The background for revision of the Code of Ethics for Newspaper Advertising in Korea
3. Research question
4. Research method
4.1. In-depth interviews
4.2. Small Group Online Survey
5. Results and Discussion
5.1. In-depth interview
5.2. Small group survey
6. Conclusion
References

키워드

저자

• Yoo, Seung-Chul [ Associate Professor, Division of Communication & Media, Ewha Womans University ] Corresponding Author
• Kang, Seung-Mi [ Researcher, Division of Communication & Media, Ewha Womans University ]

참고문헌

발행기관

간행물

표지보기 관심저널 등록

• 간행물명

  International Journal of Internet, Broadcasting and Communication

• 간기

  계간

• pISSN

  2288-4920

• eISSN

  2288-4939

• 수록기간

  2009~2025

• 십진분류

  KDC 326 DDC 380