Earticle

초록

영어

Mongolia's e-commerce market has been experiencing significant growth in recent years due to the country's increasing internet penetration rate and the growing popularity of online shopping among consumers. This research paper aims to provide an in-depth analysis of Mongolia's e-commerce market by examining its current state, identifying key players, and exploring the factors that are driving its growth. To achieve this, the study employed a mixed-methods research design, consisting of both quantitative and qualitative data collection and analysis techniques. The data sources used in the study included primary data collected through surveys and interviews with key industry players and secondary data obtained from publicly available sources, such as company reports, industry publications, and academic journals. The study's findings revealed that Mongolia's e-commerce market is still in its early stages, but it has tremendous potential for growth in the coming years. Key players in the market include Shoppy.mn, Next.mn, and Shoegallery.mn, each offering a range of products and services to their customers. Factors driving the market's growth include the increasing adoption of smartphones and other mobile devices, the rise of social media as a marketing channel, and the growing demand for convenience and accessibility among consumers. In conclusion, this research paper provides valuable insights into Mongolia's e-commerce market and its potential for growth. The study's findings can help inform the development of strategies and policies aimed at promoting the growth and sustainability of the market, benefiting both consumers and businesses operating within it.

목차

Abstract
서론
연구배경 및 목적
연구방법과 연구의 구성
연구방법
연구구성
웹사이트 디자인 및 속도
결제수단
소비자들
결론
연구 결과 및 시사점
참고문헌

키워드

저자

• SHAGDARSUREN TSEDENJAV [ 전남대학교 디지털미래융합서비스협동과정 ]
• 고일상 [ 전남대학교 ]

참고문헌

발행기관

간행물

표지보기 관심저널 등록

• 간행물명

  한국경영정보학회 정기 학술대회 [KMIS Conference]

• 간기

  반년간

• 수록기간

  1990~2025

• 십진분류

  KDC 325 DDC 658