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Empirical Study on Factors Affecting Housing Transactions Based on Theory of Reasoned Action

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  • 발행기관
    국제인공지능학회(구 한국인터넷방송통신학회) 바로가기
  • 간행물
    International Journal of Internet, Broadcasting and Communication 바로가기
  • 통권
    Vol.15 No.2 (2023.05)바로가기
  • 페이지
    pp.89-101
  • 저자
    Jong Young Yoo, Chang Geun Jeong
  • 언어
    영어(ENG)
  • URL
    https://www.earticle.net/Article/A430783

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원문정보

초록

영어
The purpose of this study is to empirically analyze the rational decision-making process and perception differences of housing transactions in the market environment. It was designed through an analysis of the factors influencing housing sales based on the rational behavior theory model. Objective evidence was provided for the impact factors affecting the attitude towards housing sales, with the spouse and children being identified as significant influencers. Additionally, children and friends were found to have an impact on subjective norms related to housing sales, especially for unmarried individuals under 40 years of age and those with low income, who were found to be more influenced by their parents. It was also discovered that the influence of these factors varied based on age and income levels. Younger individuals tended to rely more on their parents or friends, while those with high incomes showed stronger willingness to purchase homes. The presence of beneficial infrastructure for children was found to directly influence the decision to purchase a home. The study also provided objective evidence that the decision to purchase a home is influenced not only by economic factors but also by continuous encouragement and information from those around the buyer. These findings demonstrate the importance of the influence of close acquaintances in the rational decision-making process of home buyers. However, this study only investigated a limited portion of the factors influencing housing sales, as the market is affected by a variety of financial and governmental policies. Therefore, future research should consider various complex factors simultaneously when analyzing the influence of housing sales.

목차

Abstract
1. Introduction
2. Literature Review
2.1. Housing Sales Market Status
2.2. Theory of Reasoned Action
2.3. Operational definition of key variables
3. Methodology and model
3.1 Research Method
3.2 Research Model
4. Findings
4.1 Profile of respondents
4.2 Multiple Regression Analysis Results
4.3 The hypothesis testing results
4.4 Mediating effect analysis result
4.5 Discussion
5. Conclusion and recommendation
5.1 Conclusion
5.2 Limitations
5.3 Future research
References

키워드

Rational Action Theory Factors Influencing Housing Purchase Buyer Psychology Empirical Analysis Intention to Purchase Housing.

저자

  • Jong Young Yoo [ Graduate student, Graduate school of business, Kyeung Hee University, Seoul, Korea ]
  • Chang Geun Jeong [ Professor, Graduate school of business , Kyeung Hee University, Seoul, Korea ] Corresponding Author

참고문헌

자료제공 : 네이버학술정보

간행물 정보

발행기관

  • 발행기관명
    국제인공지능학회(구 한국인터넷방송통신학회) [The International Association for Artificial Intelligence]
  • 설립연도
    2000
  • 분야
    공학>전자/정보통신공학
  • 소개
    인터넷방송, 인터넷 TV , 방송 통신 네트워크 및 관련 분야에 대한 국내는 물론 국제적인 학술, 기술의 진흥발전에 공헌하고 지식 정보화 사회에 기여하고자 한다.

간행물

  • 간행물명
    International Journal of Internet, Broadcasting and Communication
  • 간기
    계간
  • pISSN
    2288-4920
  • eISSN
    2288-4939
  • 수록기간
    2009~2025
  • 십진분류
    KDC 326 DDC 380

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