Empirical Research on Factors Affecting the Performance of E-Communication Channel Outsourcing : Comparative Analysis between Profit and Non-Profit Organizations
In this study, an empirical analysis was conducted to determine whether the system quality, information quality, and service quality of outsourced e-communication channel services affects user satisfaction and user trust, whether user satisfaction and user trust affect individual performance and organizational performance, and whether individual performance and organizational performance are associated with one another. After conducting hypothesis tests for the whole survey data, it was concluded that user satisfaction and user trust would be affected by the system quality, information quality, and service quality of outsourced e-communication channels. It would also appear that user trust is associated only with individual performance, whereas user satisfaction was related closely to both individual and organizational performance. The trust that the user has in the outsourced e-communication channel services is positively related with individual benefits, but has no effect on organizational performance. Furthermore, the individual performance and organizational performance of outsourced e-communication channel services mutually influence one another. Additionally, this study attempted to evaluate the differences between factors influencing the performance of the outsourced e-communication channel services of profit and non-profit organizations. The results demonstrated that the factors affecting the performance of outsourced e-communication channel services differed between the profit and non-profit organizations. In the final section of this paper, the implications of our research findings are discussed and the limitations of the study are addressed.
목차
Abstract 1. Introduction 2. Theoretical Background 2.1. Review of E-Communication Channels 2.2. Review of Information Systems Outsourcing 3. Research Model and Hypotheses 4. Research Method 4.1. Measurement Items 4.2. Data Collection 4.3. Analysis Methods 5. Empirical Analysis 5.1. Demographic Analysis 5.2. Reliability and Validity Tests 5.3. Hypothesis Testing 6. Implications and Contributions 6.1. Implications 6.2. Contributions 6.3. Limitations 7. References
한국AI디지털융합학회(구 한국디지털융합학회) [The Korean Academic Society of AI Digital Convergence]
설립연도
2015
분야
사회과학>경영학
소개
본 학회는 디지털 경영에 관련된 디지털 미디어, 디지털 통신, 디지털 방송, 디지털 콘텐츠, 디지털 문화, 디지털 사회, 디지털 유통, 디지털 금융, 디지털 물류, 디지털 정책, 디지털 기술, 디지털 교육 그리고 디지털과 아날로그의 비교 등에 대한 학제간 연구와 실사구시적인 적용을 통하여 디지털 경영의 발전과 한국이 세계적인 디지털 강국으로 성장하기 위한 학술적인 기반과 실무적인 지침을 조성하는 것을 목적으로 하고 있습니다.
간행물
간행물명
IJICTDC [International Journal of Information Communication Technology and Digital Convergence]