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Predicting Sustainable Personal Protective Equipment (PPE) Purchase Intention after the Pandemic : An Application of Health Belief Model

첫 페이지 보기
  • 발행기관
    국제인공지능학회(구 한국인터넷방송통신학회) 바로가기
  • 간행물
    The International Journal of Advanced Smart Convergence 바로가기
  • 통권
    Volume 11 Number 4 (2022.12)바로가기
  • 페이지
    pp.253-259
  • 저자
    Zong-Yi Zhu, Hyeon-Cheol Kim
  • 언어
    영어(ENG)
  • URL
    https://www.earticle.net/Article/A423268

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원문정보

초록

영어
This study aims to investigate the antecedent of consumer personal preventive equipment purchase behaviour by extending the HBM model after the pandemic. Pandemic related studies have focused on the effect of perceived susceptibility and perceived severity on consumer preventive behaviour, little studies have investigated the antecedents of consumer perceived risk. This study filled the gaps in the previous studies. This study tested all proposed hypotheses among users who have purchase the self-preventive behaviour. In final 253 valid data were collected through online survey for statistics analysis. This study found that consumer’s health consciousness significantly impacted consumer’s perceived severity of COVID-19 and perceived risk. Perceived risk positively impacted consumer self-preventive equipment purchase intention. In contrast, perceived susceptibility did not significantly consumer perceived risk. Based on these results, the theoretical implication will be offered on the study of health-related studies and will be given insight for disease control center to effectively manage consumer self-preventive behaviour.

목차

Abstract
1. Introduction
2. Theoretical Background and Hypotheses Development
2.1 Health Conscious and Perceived Susceptibility, Perceived Severity, Perceived Risk
2.2 Perceived Susceptibility, Perceived Severity and Perceived Risk
2.3 Perceived Risk and Personal Preventive Equipment Purchase Intention
2.4 Proposed Conceptual Model
3. Statistical Technique and Methodology
3.1 Statistical Technique
3.2 Measurement Development
3.3 Data Collection and Sample Characteristics
4. Statistical Technique and Methodology
4.1 Measurement Model
4.2 Structural Model
5. Discussion
6. Conclusion
References

키워드

Health Consciousness Perceived Susceptibility Perceived Severity Perceived Risk Personal Preventive Equipment Purchase Intention

저자

  • Zong-Yi Zhu [ School of Business Administration, College of Business and Economics, Chung-Ang University, Seoul, Korea ]
  • Hyeon-Cheol Kim [ Professor of Marketing, School of Business Administration, College of Business and Economics, Chung-Ang University, Seoul, Korea ] Corresponding Author

참고문헌

자료제공 : 네이버학술정보

간행물 정보

발행기관

  • 발행기관명
    국제인공지능학회(구 한국인터넷방송통신학회) [The International Association for Artificial Intelligence]
  • 설립연도
    2000
  • 분야
    공학>전자/정보통신공학
  • 소개
    인터넷방송, 인터넷 TV , 방송 통신 네트워크 및 관련 분야에 대한 국내는 물론 국제적인 학술, 기술의 진흥발전에 공헌하고 지식 정보화 사회에 기여하고자 한다.

간행물

  • 간행물명
    The International Journal of Advanced Smart Convergence
  • 간기
    계간
  • pISSN
    2288-2847
  • eISSN
    2288-2855
  • 수록기간
    2012~2025
  • 십진분류
    KDC 326 DDC 380

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