Earticle

초록

영어

Thanks to China's economic development, the food service industry and franchise industry have combined to serve a huge market, and alterations continue to take place, such as the changing tastes of Chinese people and the changing food culture. Global franchise companies centered in the US are rapidly making inroads into the market, and Chinese local companies are also making efforts to expand their influence. In particular, in this situation where trends are gradually changing due to the COVID-19 pandemic, we look at the trends of franchise headquarters, franchisees, employment, and operating profits for the past 10 years using information published by the National Statistical Office of China. As we examine the information, possibilities push through. In addition, we will look at the cases of domestic companies that have entered China, the conditions and plans for their activities there, and what companies planning to enter China in the future need to prepare for.

목차

Abstract
1. INTRODUCTION
2. THEORETICAL BACKGROUND
2.1 Development Process of Restaurant Franchises in China
2.2 Current Status of China's Food Service Franchise Industry
3. CHINESE FOOD FRANCHISE TREND
4. REVIEW OF CHINESE FRANCHISE REGULATIONS
4.1 Commercial Franchise Major Management Ordinance
4.2 Major Regulations of Commercial Franchise Management Ordinance
5. CASES OF KOREAN FRANCHISE COMPANIES ENTERING CHINA
5.1 Paris Baguette
5.2 Tous Les Jours
6. CONCLUSION

키워드

저자

• Kyung Jae Yoon [ Assistant Professor, Department of Digital Business Chinese, Jangan University, Hwasung, Korea ] Corresponding author

참고문헌

발행기관

간행물

표지보기 관심저널 등록

• 간행물명

  International Journal of Advanced Culture Technology(IJACT)

• 간기

  계간

• pISSN

  2288-7202

• eISSN

  2288-7318

• 수록기간

  2013~2025

• 등재여부

  KCI 등재

• 십진분류

  KDC 600 DDC 700