Earticle

초록

영어

These days, as become active, we try to prove effect that awareness of meaning out on purchasing behavior and customer loyalty. For this purpose, we described prior literature and we examined various researches to provides understanding of relationships with Ethical consumption. To verify these hypotheses, data were collected through survey, and the data were tested by reliability, validity, correlation, structural equation modeling analysis. Ethical/Social Duty, Altruism, Ego-identity are impact on social cognitive consumption positively, but it`s not related with activist consumption. However, Ethical/Social Duty is positive impact on activist consumption as well as loyalty. Till now, study only focus on Ethical consumption refer to personal morality. However this study expands from individual, neighbor to social for subject of consumption, and personal belief of political/social refer to meaning out impacts on theoretical and business perspective.

목차

Abstract
1. 서론
1.1 문제 제기 및 배경
1.2 연구 목적
2. 이론적 배경: 미닝아웃 구매행동의 개념
3. 연구방법
3.1  연구모형의 설계 및 가설설정
3.2 변수의 조작적 정의 및 측정
3.3  표본과 데이터 수집
4. 연구결과
4.1 관련 변수간 영향관계
4.2  가설검증 결과
5. 결론 및 제언
5.1 연구결과 요약
5.2 연구의 한계 및 향후 연구방향
References

키워드

저자

• 최은혜 [ Converse Korea Sr, operation analysis ]

참고문헌

발행기관

간행물

표지보기 관심저널 등록

• 간행물명

  프로젝트경영연구 [Project Management Review]

• 간기

  반년간

• eISSN

  2799-3434

• 수록기간

  2021~2026

• 등재여부

  KCI 등재

• 십진분류

  KDC 325 DDC 658