Earticle

초록

영어

Cybercrimes such as phishing scams are presenting recurring and pervasive threats worldwide, especially in the banking industry. Between December 2021 and January 2022, Singapore's second-largest local bank, OCBC Bank (OCBC), encountered its worst phishing scam. The current case study aims to analyze OCBC's crisis management efforts using Coombs' (2019) three-staged approach to crisis management. Findings suggest that OCBC failed to contain the crisis despite its base responses of instructing and adjusting information in the pre-crisis stage. However, the inclusion of compensation in its crisis response strategy coupled with reinforcing strategies had a positive impact on the bank's crisis recovery efforts.

목차

Abstract
ABOUT THE CASE
METHODOLOGY
ANALYSIS OF OCBC'S CRISIS RESPONSE
Pre-crisis (December 3 to December 23, 2021)
Crisis (December 24, 2021 to January 30, 2022)
Post-crisis (31 January 2022 Onwards)
DISCUSSION
LIMITATION AND SUGGESTION FOR FUTURE RESEARCH
REFERENCES
Appendix

키워드

저자

• Hui Xian Charlene Neo [ Graduate Student, Graduate School of International Studies, Ewha Womans University, South Korea ]
• YoungAh Lee [ Associate Professor, School of Journalism and Strategic Communication, Ball State University, USA ] Corresponding author

참고문헌

발행기관

간행물

표지보기 관심저널 등록

• 간행물명

  AJPR [Asian Journal of Public Relations]

• 간기

  연간

• eISSN

  2568-2812

• 수록기간

  2017~2023

• 십진분류

  KDC 326 DDC 338