Earticle

초록

영어

The current study examines how collegiate institutions in a Confucius value-laden society engage in communication with its internal public, from the perspective of the school public relations approach using five dimensions of relational constructs (trust, control mutuality, relational satisfaction, relational commitment, face-work). Interviews with 26 undergraduate students at a 4-year institution in Korea revealed that students identified three relationships in their OPR, namely, university-student, departmentstudent, and professor-student. Findings show that students identified the university's main goal ought to be providing employment opportunities to college students; and department-student relationship as impersonal and one-directional. In terms of the professor-student relationship, students identified that trust and commitment are established with professors' expertise and efforts, but the presence of imbalanced power due to social and contextual factors; wanting to be closer to professors but feeling distant and keeping distance intentionally to maintain professors' and their own faces are at work. Findings contribute to the literature on OPR, School Public Relations and relational constructs; suggestions for follow-up studies and implications are discussed.

목차

Abstract
INTRODUCTION
LITERATURE REVIEW
School Public Relations
Relationship between Teacher and Students in Confucius Value-laden Societies
Organization-Public Relationship (OPR) in Public Relations
METHODS
Interview Sample
Interview Analysis
RESULTS
University's Main Goal Ought to be Providing Employment Opportunities to College Students
Department-student Relationship Impersonal and One-directional
Trust and Commitment Established with Professors' Expertise and Efforts
Imbalanced Power due to Social and Contextual Factors
Professor-student Relationship: Wanting to be Closer but Feeling Distant
Keeping Distance Intentionally to Maintain Professors' and Their Own Face
DISCUSSION
Imbalanced Power in OPR Collegiate Institution due to Social and Contextual Factors: Skilled Nunchi at Play
Confucius Value being a Double-edged Sword in Collegiate Institutions' OPR
CONCLUSIONS
REFERENCES
APPENDIX A
APPENDIX B

키워드

저자

• Ahnlee Jang [ Associate Professor, School of Advertising and Public Relations, Hongik University, South Korea ] Corresponding author

참고문헌

발행기관

간행물

표지보기 관심저널 등록

• 간행물명

  AJPR [Asian Journal of Public Relations]

• 간기

  연간

• eISSN

  2568-2812

• 수록기간

  2017~2023

• 십진분류

  KDC 326 DDC 338