Earticle

초록

영어

The purpose of this study is to explore the factors that influence the purchase of AI speakers in China. We integrate the Unified Theory of Acceptance and Use of Technology (UTAUT) and Task-technology fit (TTF) model into one model and put forward assumptions. According to the characteristics of AI speakers, we selected 6 independent variables, such as Performance Expectation, Effort Expectation, Social Influence, Facilitating Conditions, Task and Technology-characteristics. The final impact on purchase behavior is evaluated through Task-technology fit and purchase intention. After counting 478 samples, through SPSS22.0 and AMOS analysis, hypotheses have been proved by strong experimental data, except facilitating conditions. These results also imply that improving the technical level of AI speakers and enhancing consumers’ purchasing intention are the central line of marketing. Based on this, we put forward several suggestions to marketers, including strengthening the research and development of AI speaker technology, and building a circle of friends of AI speakers.

목차

Abstract
1. Introduction
2. Literature Review
2.1 AI Speakers
2.2 UTAUT and TTF Model
3. Research Model and Hypotheses
3.1 Research Model
3.2 Research Hypotheses
4. Empirical Results
4.1 Data Collection and Sample
4.2 Analysis of Reliability and Validity
4.3 Hypotheses Test Results
5. Conclusions
References

키워드

저자

• Wenyan Chang [ Ph.D., Dept. of Management of Digital Technology, Hoseo University ] First Author
• Jung Mann Lee [ Professor, Department of Management of Digital Technology, Hoseo University ] Corresponding author

참고문헌

발행기관

간행물

표지보기 관심저널 등록

• 간행물명

  JITAM [Journal of Information Technology Applications and Management]

• 간기

  격월간

• pISSN

  1598-6284

• eISSN

  2508-1209

• 수록기간

  1999~2026

• 십진분류

  KDC 005 DDC 005